New Article Posted – Relevance is the Key to Understanding Your Audience

I’ve posted a new article on my website.

Consider these statistics: 107 trillion emails were sent in 2010. Over 1.5 trillion texts. There are over 152 million blogs. And by my count, some 99 kabillion Facebook posts. Depending on which study you cite, American consumers are exposed to anywhere from 300 to 3,000 marketing messages every day. There’s too much noise. So the question you have to ask yourself is: “How do you cut through the noise?” By being relevant in your communications. And you can do that with the data in your database.

Click here to read the rest of the article.

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About Wes Trochlil

For over 30 years, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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