What Are You Doing with New Contacts/ I was very interested to read in a recent report from McKinley Advisors that, with the shift to virtual events, many associations are reporting “up to 70% new participants in their ecosystem.” What that means is these associations are introducing new names to their databases. (Click here to …
Be Aware of Selection Bias I wrote recently about the mistaken perception of older members not being tech savvy. (You can read that here.) One of my astute readers, Will Slade at Protech, pointed out the following (I’m paraphrasing): “It’s possible that the reason many associations perceive older members to be not tech savvy is …
Some Things Just Take Time I learned recently that an elephant’s gestation period is 18 months. It takes 18 months for an elephant to have a baby elephant. It’s also a fact that three elephants can’t make a baby elephant in six months. There is no shortcut; it takes one elephant 18 months. The same is …
Sometimes It’s the Least Bad Choice Just like in life, sometimes when we’re making technology or management decisions, we’re faced with few good choices. And very often I’ll tell my clients, what we’re looking to do is make the “least bad” choice. For example, during a new system implementation, the vendor will ask for “blackout” …
Our Members Aren’t Tech Savvy Having worked now in the association space for more than 30 years, I’ve heard my share of association executives utter the phrase “Our members aren’t very tech savvy.” This phrase is often followed with (or preceded by) “Our members are older.” (And this is typically related to the members not …