What Are You Doing with New Contacts/
I was very interested to read in a recent report from McKinley Advisors that, with the shift to virtual events, many associations are reporting "up to 70% new participants in their ecosystem." What that means is these associations are introducing new names to their databases. (Click here to get access to the full report.)
The obvious next question is: what are these associations doing with these names after that initial contact?
More and more of my clients have formalized new member onboarding processes. That is, when a new member joins (whether individual or trade), there is a plan for multiple touchpoints over the course of the next two, three, or even six months. This is smart and should be done.
But what about new contacts that are not new members? If you're an individual membership organization, maybe the next step is pitching membership. Or maybe it's just letting them know about all the other benefits your association has to offer.
And if you're a trade organization, these new individuals should be associated with the organizations they belong to, but they should also be communicated with, especially if they are from a non-member company.
In either case, if you don't already, you should have a "new contacts" onboarding process in place, just like your new member onboarding. With this potentially huge influx of new names, you need to be prepared to continue to keep them engaged.
Wes's Wednesday Wisdom Archives
Action isn’t the same as progress
Action isn’t the same as progress I’ve written before that not taking action is an …
Start with the end in mind
Start with the end in mind Like so many, I probably first heard the phrase …
It’s quiet in here…maybe TOO quiet…
It’s quiet in here…maybe TOO quiet… One of the truisms of data management is that …
It’s ALWAYS about expectations
It’s ALWAYS about expectations The headline reads: “Tesla sets record for vehicle deliveries, an increase …
It’s hard to get UNangry
It’s hard to get UNangry I often emphasize to my clients the importance of testing …
Some history IS important!
Some history IS important! When I’m advising clients on data conversion (moving data from one …
“Many mickles make a muckle.”
“Many mickles make a muckle.” “Many mickles make a muckle.” – George Washington Apparently, this …
It’s easy to collect; it’s harder to manage
It’s easy to collect; it’s harder to manage The beauty of today’s highly configurable AMS …
Tell them why you want the data
Tell them why you want the data Because data is so easy to collect these …
Don’t get hung up on something minor
Don’t get hung up on something minor I’m a problem solver. I love to solve …