What are you doing with new contacts?

What Are You Doing with New Contacts/

I was very interested to read in a recent report from McKinley Advisors that, with the shift to virtual events, many associations are reporting "up to 70% new participants in their ecosystem." What that means is these associations are introducing new names to their databases. (Click here to get access to the full report.)

The obvious next question is: what are these associations doing with these names after that initial contact?

More and more of my clients have formalized new member onboarding processes. That is, when a new member joins (whether individual or trade), there is a plan for multiple touchpoints over the course of the next two, three, or even six months. This is smart and should be done.

But what about new contacts that are not new members? If you're an individual membership organization, maybe the next step is pitching membership. Or maybe it's just letting them know about all the other benefits your association has to offer.

And if you're a trade organization, these new individuals should be associated with the organizations they belong to, but they should also be communicated with, especially if they are from a non-member company.

In either case, if you don't already, you should have a "new contacts" onboarding process in place, just like your new member onboarding. With this potentially huge influx of new names, you need to be prepared to continue to keep them engaged.

Wes's Wednesday Wisdom Archives

It’s ALWAYS about expectations

January 4, 2023

It’s ALWAYS about expectations The headline reads: “Tesla sets record for vehicle deliveries, an increase …

It’s ALWAYS about expectations Read More »

It’s hard to get UNangry

December 14, 2022

It’s hard to get UNangry I often emphasize to my clients the importance of testing …

It’s hard to get UNangry Read More »

Some history IS important!

December 7, 2022

Some history IS important! When I’m advising clients on data conversion (moving data from one …

Some history IS important! Read More »

“Many mickles make a muckle.”

November 30, 2022

“Many mickles make a muckle.” “Many mickles make a muckle.” – George Washington Apparently, this …

“Many mickles make a muckle.” Read More »

It’s easy to collect; it’s harder to manage

November 16, 2022

It’s easy to collect; it’s harder to manage The beauty of today’s highly configurable AMS …

It’s easy to collect; it’s harder to manage Read More »

Tell them why you want the data

November 9, 2022

Tell them why you want the data Because data is so easy to collect these …

Tell them why you want the data Read More »

Don’t get hung up on something minor

November 2, 2022

Don’t get hung up on something minor I’m a problem solver. I love to solve …

Don’t get hung up on something minor Read More »

Be flexible, especially for unusual requests

October 26, 2022

Be flexible, especially for unusual requests One of the great benefits of off-the-shelf association management software (AMS) …

Be flexible, especially for unusual requests Read More »

“Her eyes were bigger than her stomach.”

October 19, 2022

“Her eyes were bigger than her stomach.” When I was a child, my siblings used …

“Her eyes were bigger than her stomach.” Read More »

Once you buy crap…

October 12, 2022

Once you buy crap… “When you buy something cheap and bad, the best you’re going …

Once you buy crap… Read More »

Scroll to Top