Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Data doesn’t need to be perfect to be useful

By Wes Trochlil | March 4, 2026

Data doesn’t need to be perfect to be useful “Your data doesn’t have to be perfect to be useful.” – (Borrowed with permission from Intellidata’s Slice newsletter.) In my experience, many associations hold themselves back from cleaning up their data, because they are overwhelmed with where to start, and they also think success can only be achieved […]

Don’t just clean data, clean reports and queries

By Wes Trochlil | February 25, 2026

Don’t just clean data, clean reports and queries One of the reasons I exhort my clients to keep their data as clean as possible is because, over time, “dirty” data causes users to doubt the accuracy of all the data in the system. And when users doubt the data, they’ll start using their own systems […]

Don’t forget, your staff have day jobs…

By Wes Trochlil | February 18, 2026

Don’t forget, your staff have day jobs… The vast majority of my work is finite project work (e.g., system selection or implementation). It’s literally my full time job. But for most of my clients, selecting and implementing a new AMS, or implementing a new website, or executing pretty much any other major technology project is […]

Beware the automated “How did we do?” trap!

By Wes Trochlil | February 11, 2026

Beware the automated “How did we do?” trap! One of the downsides of technology is that automation can be so easy that we wind up annoying our members and customers rather than helping them. Case in point: I recently purchased tickets for a Broadway show via StubHub. The day after attending the show, I got […]

Hindsight is 20/20

By Wes Trochlil | February 4, 2026

Hindsight is 20/20 I’m currently working with a client that is moving from their legacy AMS to a new system. Their legacy system is a completely custom build that has been used for nearly 30 years. As a result, the system contains a very large amount of data and data fields that the association no longer […]

Older Posts

Why data matters

July 23, 2025

Why data matters I write about data because managing our data effectively will help us better manage our organizations. Better […]

It’s about process

July 16, 2025

It’s about process I’m in the midst of adding an AI agent to my website that will allow visitors to […]

Data integrity reports

July 9, 2025

Data integrity reports I speak and write a lot about data integrity reports. So I was pleased to see a […]

The most important training tip

June 25, 2025

The most important training tip I’ve been sitting in a lot of database training sessions recently, and I’ve been reminded […]

Be careful about getting tangled

June 18, 2025

Be careful about getting tangled “We had done a lot to tangle ourselves up.” – Bridget Walsh, Chief Operating Officer at […]

Discipline. Always discipline.

June 11, 2025

Discipline. Always discipline. I’ve been producing a newsletter in some form for over 25 years now. I’ve found that certain […]

Simpler is better

June 4, 2025

Simpler is better Recently, a client of mine was discussing how they manage membership reinstatements. For example, if a member […]

Baby steps

May 28, 2025

Baby Steps A journey of a thousand miles begins with a single step. You have to walk before you run. […]

Sometimes what you’re using IS the best option

May 21, 2025

Sometimes what you’re using IS the best option I love technology and I’m inherently lazy, so I love it when […]

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