Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Don’t fall into the arrival fallacy trap

By Wes Trochlil | July 1, 2026

Don’t fall into the arrival fallacy trap The arrival fallacy is the false belief that reaching a specific milestone or achieving an external goal will automatically bring lasting happiness and fulfillment. I see this a lot when associations are seeking a new AMS. The thinking is “If we just get the right AMS, all of our data management […]

“The first time it lies to me is the last time I’ll use it.”

By Wes Trochlil | June 17, 2026

“The first time it lies to me is the last time I’ll use it.” Over the years, I’ve often chuckled under my breath when a client would tell me: “The system is giving me different answers to the same query. I think it’s making thing up!” In almost every case, what the client perceived to be […]

Improvement is never linear

By Wes Trochlil | June 10, 2026

Improvement is never linear One of the many lessons one learns over a lifetime is that improvement, regardless of what you’re trying to improve, is never linear. That is, you’ll always have days where you’re better, and days where you don’t improve, or maybe even fall back. And so it is with data management. Even if you […]

Don’t forget to take a “before” picture!

By Wes Trochlil | June 3, 2026

Don’t forget to take a “before” picture! Whenever I start on a big home clean up or renovation project, I like to take a “before” picture, so that I can see the progress that was made when the project is complete. (Ironically, even though I’m the son of an award-winning amateur photographer, I often forget […]

Are you being penny wise and pound foolish?

By Wes Trochlil | May 27, 2026

Are you being penny wise and pound foolish? Two quick customer service stories to illustrate a point: First story: I’ve used the same email provider for more than 20 years. But for technical reasons, recently I needed to switch providers, so I canceled my service with them a few weeks in advance of my renewal. […]

Older Posts

Don’t miss this year’s DAN Science Fair!

September 3, 2025

Don’t miss this year’s DAN Science Fair! I’m taking a break from my weekly tips to make the following important […]

Just start. And it’s never done.

August 27, 2025

Just start. And it’s never done. Last week I had the opportunity to lead a panel discussion about data clean […]

Don’t ask if you’re not going to answer!

August 20, 2025

Don’t ask if you’re not going to answer! In the past week, on three different occasions, I’ve filled out forms […]

Seek forgiveness rather than permission

August 6, 2025

Seek forgiveness rather than permission “Seek forgiveness, not permission.” I can’t remember when I first heard it, but it made […]

Is a 360 degree view necessary?

July 30, 2025

Is a 360 degree view necessary? “A 360 degree view of our members should NOT be our goal.” – Joe Colangelo, […]

Why data matters

July 23, 2025

Why data matters I write about data because managing our data effectively will help us better manage our organizations. Better […]

It’s about process

July 16, 2025

It’s about process I’m in the midst of adding an AI agent to my website that will allow visitors to […]

Data integrity reports

July 9, 2025

Data integrity reports I speak and write a lot about data integrity reports. So I was pleased to see a […]

The most important training tip

June 25, 2025

The most important training tip I’ve been sitting in a lot of database training sessions recently, and I’ve been reminded […]

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