Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Action produces information

By Wes Trochlil | April 8, 2026

Action produces information “Action produces information. If you’re unsure of what to do, just do anything, even if it’s the wrong thing. This will give you information about what you should actually be doing.” – Brian Armstrong, co-founder of Coinbase This is the great thing about data and why I’ve been in this business so long. […]

Why a single source of truth is so beneficial…

By Wes Trochlil | March 25, 2026

Why a single source of truth is so beneficial… The holy grail of data management is the “single source of truth.” As I like to characterize it, when someone asks “Where is the data about X?” everyone knows the answer and everyone gives the SAME answer. One of the most common challenges I hear from my […]

Just because you can, doesn’t mean you should

By Wes Trochlil | March 18, 2026

Just because you can, doesn’t mean you should I’ve worked in and with associations for well over 37 years now. And one of the things I’ve always loved and appreciated about association staffers is their willingness to do whatever is needed to get the job done. But the problem is this “Yes, we can!” attitude can also […]

Data doesn’t need to be perfect to be useful

By Wes Trochlil | March 4, 2026

Data doesn’t need to be perfect to be useful “Your data doesn’t have to be perfect to be useful.” – (Borrowed with permission from Intellidata’s Slice newsletter.) In my experience, many associations hold themselves back from cleaning up their data, because they are overwhelmed with where to start, and they also think success can only be achieved […]

Don’t just clean data, clean reports and queries

By Wes Trochlil | February 25, 2026

Don’t just clean data, clean reports and queries One of the reasons I exhort my clients to keep their data as clean as possible is because, over time, “dirty” data causes users to doubt the accuracy of all the data in the system. And when users doubt the data, they’ll start using their own systems […]

Older Posts

Simpler is better

June 4, 2025

Simpler is better Recently, a client of mine was discussing how they manage membership reinstatements. For example, if a member […]

Baby steps

May 28, 2025

Baby Steps A journey of a thousand miles begins with a single step. You have to walk before you run. […]

Sometimes what you’re using IS the best option

May 21, 2025

Sometimes what you’re using IS the best option I love technology and I’m inherently lazy, so I love it when […]

Do they hate the system?

May 14, 2025

Do they hate the system? When an association asks me for help finding a new AMS, I always ask if […]

Artificial Intelligence is the next revolution in data management

May 7, 2025

Artificial Intelligence is the next revolution in data management I’ve been in the data management business for over 35 years […]

There’s always gonna be something

April 30, 2025

There’s always gonna be something I’ve been consulting for 26 years now and I’m still sometimes surprised to learn that […]

Eyes wide open and affirmative decision-making

April 16, 2025

Eyes wide open and affirmative decision-making When I work with my clients on any type of project, whether it’s selection […]

Honoring an industry legend

April 9, 2025

Honoring an industry legend I’m taking a break from my usual data management tips to acknowledge the passing of an […]

Never burn a bridge

April 2, 2025

Never burn a bridge My children have reached the age where they have, or are, entering the professional workforce. One […]

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