Blog: Wes’s thoughts, articles, and insights

[ai_chat_window]

My most recent posts

Action produces information

By Wes Trochlil | April 8, 2026

Action produces information “Action produces information. If you’re unsure of what to do, just do anything, even if it’s the wrong thing. This will give you information about what you should actually be doing.” – Brian Armstrong, co-founder of Coinbase This is the great thing about data and why I’ve been in this business so long. […]

Why a single source of truth is so beneficial…

By Wes Trochlil | March 25, 2026

Why a single source of truth is so beneficial… The holy grail of data management is the “single source of truth.” As I like to characterize it, when someone asks “Where is the data about X?” everyone knows the answer and everyone gives the SAME answer. One of the most common challenges I hear from my […]

Just because you can, doesn’t mean you should

By Wes Trochlil | March 18, 2026

Just because you can, doesn’t mean you should I’ve worked in and with associations for well over 37 years now. And one of the things I’ve always loved and appreciated about association staffers is their willingness to do whatever is needed to get the job done. But the problem is this “Yes, we can!” attitude can also […]

Data doesn’t need to be perfect to be useful

By Wes Trochlil | March 4, 2026

Data doesn’t need to be perfect to be useful “Your data doesn’t have to be perfect to be useful.” – (Borrowed with permission from Intellidata’s Slice newsletter.) In my experience, many associations hold themselves back from cleaning up their data, because they are overwhelmed with where to start, and they also think success can only be achieved […]

Don’t just clean data, clean reports and queries

By Wes Trochlil | February 25, 2026

Don’t just clean data, clean reports and queries One of the reasons I exhort my clients to keep their data as clean as possible is because, over time, “dirty” data causes users to doubt the accuracy of all the data in the system. And when users doubt the data, they’ll start using their own systems […]

Older Posts

You CAN compete with the big guys…

April 2, 2025

You CAN compete with the big guys… In my experience, associations often undersell their actual ability to provide high level […]

Join (or start) your users group!

March 26, 2025

Join (or start) your users group! Today’s message is simple: If the AMS you’re using has a users group, you […]

They don’t care, until they care.

March 19, 2025

They don’t care, until they care. One of the more common questions I get from my clients is “How can […]

Longfellow and data management

March 12, 2025

Longfellow and data management “We judge ourselves by what we feel capable of doing while others judge us by what […]

Do you really need all that historical data?

March 5, 2025

Do you really need all that historical data? A question I’ll often get from my clients as they’re making the […]

AI actually requires thinking

February 26, 2025

AI actually requires thinking “I don’t think AI introduces a new kind of thinking. It reveals what actually requires thinking.” […]

It’s not the mistakes, but how you respond

February 19, 2025

It’s not the mistakes, but how you respond Recently a client was complaining about a bug that had been introduced in the […]

The hidden costs of bad data

February 12, 2025

The hidden costs of bad data Nobody likes bad data, and presumably we’re all working tirelessly to minimize it. After […]

Don’t let your customers edit their names online!

February 5, 2025

Don’t let your customers edit their names online! This issue came up recently and I was surprised because I thought […]

Scroll to Top