When I work with clients on technology projects, I'll tell them "These are blue sky discussions. Nothing is off the table." I'll usually follow that up with "But just because we discuss something doesn't mean you'll actually get that something." Because even if what is being discussed is available and accessible, it may not be technology the association really needs or can leverage.

Often, we need to balance what is possible with what is realistic. Some examples:

1. Yes, it would be great to have a pure CRM system that can automate so many things. But do you have the staff and resources needed to manage it and take advantage of its capabilities?
2. Yes, it would be great to have an online community. But communities, especially at their outset, need a lot of care and feeding by staff, to nurture them. Do you have the staff resources to do this?
3. Yes, it would be great to collect all those data points about our members. But do you have the technical and staff capacity to collect and analyze that data? And will you actually USE the data?

Technology is a great enabler. But often new technology requires additional resources to really get the most value out of it.

And so, as the old saying goes, just because you can doesn't mean you should. Always keep your mind open about what is possible, but also be realistic about what can be implemented effectively.