Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Improvement is never linear

By Wes Trochlil | June 10, 2026

Improvement is never linear One of the many lessons one learns over a lifetime is that improvement, regardless of what you’re trying to improve, is never linear. That is, you’ll always have days where you’re better, and days where you don’t improve, or maybe even fall back. And so it is with data management. Even if you […]

Don’t forget to take a “before” picture!

By Wes Trochlil | June 3, 2026

Don’t forget to take a “before” picture! Whenever I start on a big home clean up or renovation project, I like to take a “before” picture, so that I can see the progress that was made when the project is complete. (Ironically, even though I’m the son of an award-winning amateur photographer, I often forget […]

Are you being penny wise and pound foolish?

By Wes Trochlil | May 27, 2026

Are you being penny wise and pound foolish? Two quick customer service stories to illustrate a point: First story: I’ve used the same email provider for more than 20 years. But for technical reasons, recently I needed to switch providers, so I canceled my service with them a few weeks in advance of my renewal. […]

AMS Products are getting better – and what that means for you

By Wes Trochlil | May 20, 2026

AMS Products are getting better – and what that means for you I’ve been working in and with AMS products for 36 years (27 years of consulting, nine years as an association staffer). And I can say with great confidence that the systems available today are much better than they were 36 years ago! (Shocking, I know.) But […]

Using AI beyond content generation

By Wes Trochlil | May 13, 2026

Using AI beyond content generation Recent surveys by ASAE and others suggest nearly 90% of associations are using AI for some type of content generation (e.g., creating blog posts, newsletter articles, “canned” responses to inquiries, etc.). That is great, but when it comes to data management, there are so many more opportunities for leveraging AI. Here are some ideas […]

Older Posts

Once is an accident, twice is coincidence, three times is a pattern.

January 29, 2025

Once is an accident, twice is coincidence, three times is a pattern. We’ve probably all heard this phrase: “Once is […]

“Every association does this.”

January 22, 2025

“Every association does this.” One of the most significant values I bring to my clients is perspective. Specifically the perspective […]

Trust your gut

January 15, 2025

Trust your gut When I help associations with selection of a new technology system (e.g., AMS), I have a time-tested […]

“People more frequently require to be reminded than informed.”

January 8, 2025

“People more frequently require to be reminded than informed.” “People more frequently require to be reminded than informed.” – Samuel […]

Problems without solutions are not problems, they are facts of life

December 18, 2024

Problems without solutions are not problems, they are facts of life “Problems without solutions are not problems, they are facts […]

Perfect is not possible

December 11, 2024

Perfect is not possible We’ve all heard the phrase “Perfect is the enemy of good” and I like to think that […]

“Different” isn’t necessarily better or worse.

December 4, 2024

“Different” isn’t necessarily better or worse. One of the biggest challenges I face when working with my clients is getting […]

The Rule of 100 and 1,000 and automation

November 20, 2024

The Rule of 100 and 1,000 and automation I originally coined the rule of 100 and 1,000 in relationship to […]

Once you know, what will you do?

November 13, 2024

Once you know, what will you do? I’ve yet to meet a client who didn’t require, in some form or […]

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