Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Doing the reps…

By Wes Trochlil | July 22, 2026

Doing the reps… I’m helping a client with the implementation of a new AMS. During a recent call, their internal project manager said “I’m still not as familiar with the system as I’d like to be. I need to get in there more often and play around.” I responded: “That’s exactly right. I suggest you […]

Add one, remove one

By Wes Trochlil | July 15, 2026

Add one, remove one In the world of home-organizing, there’s the “one in, one out” rule. Simply put, for every new item that enters your home, one similar item must leave, helping to maintain a constant level of possessions and prevent clutter accumulation. This would be a great rule for database managers when considering adding new fields […]

Spring cleaning, all year long

By Wes Trochlil | July 8, 2026

Spring cleaning, all year long I talk frequently about “weeding the garden,” the idea that proactively managing your data, consistently, over time, is a better practice than trying to clean up the data in one big effort once every couple of years. But beyond the data itself, weeding the garden should also include making sure all […]

Don’t fall into the arrival fallacy trap

By Wes Trochlil | July 1, 2026

Don’t fall into the arrival fallacy trap The arrival fallacy is the false belief that reaching a specific milestone or achieving an external goal will automatically bring lasting happiness and fulfillment. I see this a lot when associations are seeking a new AMS. The thinking is “If we just get the right AMS, all of our data management […]

“The first time it lies to me is the last time I’ll use it.”

By Wes Trochlil | June 17, 2026

“The first time it lies to me is the last time I’ll use it.” Over the years, I’ve often chuckled under my breath when a client would tell me: “The system is giving me different answers to the same query. I think it’s making thing up!” In almost every case, what the client perceived to be […]

Older Posts

Do you really need all that historical data?

March 5, 2025

Do you really need all that historical data? A question I’ll often get from my clients as they’re making the […]

AI actually requires thinking

February 26, 2025

AI actually requires thinking “I don’t think AI introduces a new kind of thinking. It reveals what actually requires thinking.” […]

It’s not the mistakes, but how you respond

February 19, 2025

It’s not the mistakes, but how you respond Recently a client was complaining about a bug that had been introduced in the […]

The hidden costs of bad data

February 12, 2025

The hidden costs of bad data Nobody likes bad data, and presumably we’re all working tirelessly to minimize it. After […]

Don’t let your customers edit their names online!

February 5, 2025

Don’t let your customers edit their names online! This issue came up recently and I was surprised because I thought […]

Once is an accident, twice is coincidence, three times is a pattern.

January 29, 2025

Once is an accident, twice is coincidence, three times is a pattern. We’ve probably all heard this phrase: “Once is […]

“Every association does this.”

January 22, 2025

“Every association does this.” One of the most significant values I bring to my clients is perspective. Specifically the perspective […]

Trust your gut

January 15, 2025

Trust your gut When I help associations with selection of a new technology system (e.g., AMS), I have a time-tested […]

“People more frequently require to be reminded than informed.”

January 8, 2025

“People more frequently require to be reminded than informed.” “People more frequently require to be reminded than informed.” – Samuel […]

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