Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Action produces information

By Wes Trochlil | April 8, 2026

Action produces information “Action produces information. If you’re unsure of what to do, just do anything, even if it’s the wrong thing. This will give you information about what you should actually be doing.” – Brian Armstrong, co-founder of Coinbase This is the great thing about data and why I’ve been in this business so long. […]

Why a single source of truth is so beneficial…

By Wes Trochlil | March 25, 2026

Why a single source of truth is so beneficial… The holy grail of data management is the “single source of truth.” As I like to characterize it, when someone asks “Where is the data about X?” everyone knows the answer and everyone gives the SAME answer. One of the most common challenges I hear from my […]

Just because you can, doesn’t mean you should

By Wes Trochlil | March 18, 2026

Just because you can, doesn’t mean you should I’ve worked in and with associations for well over 37 years now. And one of the things I’ve always loved and appreciated about association staffers is their willingness to do whatever is needed to get the job done. But the problem is this “Yes, we can!” attitude can also […]

Data doesn’t need to be perfect to be useful

By Wes Trochlil | March 4, 2026

Data doesn’t need to be perfect to be useful “Your data doesn’t have to be perfect to be useful.” – (Borrowed with permission from Intellidata’s Slice newsletter.) In my experience, many associations hold themselves back from cleaning up their data, because they are overwhelmed with where to start, and they also think success can only be achieved […]

Don’t just clean data, clean reports and queries

By Wes Trochlil | February 25, 2026

Don’t just clean data, clean reports and queries One of the reasons I exhort my clients to keep their data as clean as possible is because, over time, “dirty” data causes users to doubt the accuracy of all the data in the system. And when users doubt the data, they’ll start using their own systems […]

Older Posts

Opting out and communication preferences

September 4, 2024

Opting out and communication preferences Last week’s newsletter discussed the need for associations to collect mobile phone numbers for use in […]

Are you collecting mobile phone numbers? You should be.

August 28, 2024

Are you collecting mobile phone numbers? You should be. Are you collecting (and using) the mobile phone numbers of your […]

Spend less time on data management and more on higher value activities

August 21, 2024

Spend less time on data management and more on higher value activities Data management is very often tedious work. It’s important, […]

Change anything you want, except your name!

August 7, 2024

Change anything you want, except your name! This is an oldy but a goody, but since it came up with […]

If you don’t trust your vendor…

July 24, 2024

If you don’t trust your vendor… When I start an AMS selection project with a client, one of the first […]

Your RFP should go to no more than five vendors!

July 17, 2024

Your RFP should go to no more than five vendors! As a rule, when I send an RFP to vendors […]

Be concise!

July 10, 2024

Be concise! I started a monthly newsletter almost 25 years ago (which I recently discontinued). And almost six years ago […]

A great example of a data integrity report!

June 26, 2024

A great example of a data integrity report! A couple months back I discussed the importance of data integrity reports. […]

“If you keep doin’ what you’re doin’, you’ll keep gettin’ what you’re gettin’.”

June 5, 2024

“If you keep doin’ what you’re doin’, you’ll keep gettin’ what you’re gettin’.” I saw this line recently (“If you […]

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