Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Don’t fall into the arrival fallacy trap

By Wes Trochlil | July 1, 2026

Don’t fall into the arrival fallacy trap The arrival fallacy is the false belief that reaching a specific milestone or achieving an external goal will automatically bring lasting happiness and fulfillment. I see this a lot when associations are seeking a new AMS. The thinking is “If we just get the right AMS, all of our data management […]

“The first time it lies to me is the last time I’ll use it.”

By Wes Trochlil | June 17, 2026

“The first time it lies to me is the last time I’ll use it.” Over the years, I’ve often chuckled under my breath when a client would tell me: “The system is giving me different answers to the same query. I think it’s making thing up!” In almost every case, what the client perceived to be […]

Improvement is never linear

By Wes Trochlil | June 10, 2026

Improvement is never linear One of the many lessons one learns over a lifetime is that improvement, regardless of what you’re trying to improve, is never linear. That is, you’ll always have days where you’re better, and days where you don’t improve, or maybe even fall back. And so it is with data management. Even if you […]

Don’t forget to take a “before” picture!

By Wes Trochlil | June 3, 2026

Don’t forget to take a “before” picture! Whenever I start on a big home clean up or renovation project, I like to take a “before” picture, so that I can see the progress that was made when the project is complete. (Ironically, even though I’m the son of an award-winning amateur photographer, I often forget […]

Are you being penny wise and pound foolish?

By Wes Trochlil | May 27, 2026

Are you being penny wise and pound foolish? Two quick customer service stories to illustrate a point: First story: I’ve used the same email provider for more than 20 years. But for technical reasons, recently I needed to switch providers, so I canceled my service with them a few weeks in advance of my renewal. […]

Older Posts

The Rule of 100 and 1,000 and automation

November 20, 2024

The Rule of 100 and 1,000 and automation I originally coined the rule of 100 and 1,000 in relationship to […]

Once you know, what will you do?

November 13, 2024

Once you know, what will you do? I’ve yet to meet a client who didn’t require, in some form or […]

If it’s not in your AMS, why not?

November 6, 2024

If it’s not in your AMS, why not? I like to tell my clients they’ll know they’ve reached data management […]

Why checkboxes and tags are awesome and dangerous

October 30, 2024

Why checkboxes and tags are awesome and dangerous One of the most common functions in an AMS is the concept […]

Don’t miss obvious engagement data

October 23, 2024

Don’t miss obvious engagement data What I’ve experienced with my clients over the years is that too many associations are […]

All data requires active management

October 16, 2024

All data requires active management It’s a simple fact of data management that is often overlooked: Any data that is […]

Documentation is critical for consistency

October 9, 2024

Documentation is critical for consistency There are so many reasons why documenting your data management processes are so critical to […]

Consumer demands change and technology changes

October 2, 2024

Consumer demands change and technology changes When I work with clients on the selection of a new AMS, I’ll often […]

Why I write

September 25, 2024

Why I write Thirty years ago, I started a new job as director of membership for a small trade association. It […]

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