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Don’t miss obvious engagement data
Don’t miss obvious engagement data What I’ve experienced with my clients over the years is that too many associations are […]
All data requires active management
All data requires active management It’s a simple fact of data management that is often overlooked: Any data that is […]
Documentation is critical for consistency
Documentation is critical for consistency There are so many reasons why documenting your data management processes are so critical to […]
Consumer demands change and technology changes
Consumer demands change and technology changes When I work with clients on the selection of a new AMS, I’ll often […]
Why I write
Why I write Thirty years ago, I started a new job as director of membership for a small trade association. It […]
DAN – The Data Analytics Network
DAN – The Data Analytics Network I’m a huge fan of users groups (both internal and external!). After all, users […]
Process before technology
Process before technology In a conversation with a client recently, I was reminded (yet again) of how important people and […]
Opting out and communication preferences
Opting out and communication preferences Last week’s newsletter discussed the need for associations to collect mobile phone numbers for use in […]
Are you collecting mobile phone numbers? You should be.
Are you collecting mobile phone numbers? You should be. Are you collecting (and using) the mobile phone numbers of your […]
