Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Action produces information

By Wes Trochlil | April 8, 2026

Action produces information “Action produces information. If you’re unsure of what to do, just do anything, even if it’s the wrong thing. This will give you information about what you should actually be doing.” – Brian Armstrong, co-founder of Coinbase This is the great thing about data and why I’ve been in this business so long. […]

Why a single source of truth is so beneficial…

By Wes Trochlil | March 25, 2026

Why a single source of truth is so beneficial… The holy grail of data management is the “single source of truth.” As I like to characterize it, when someone asks “Where is the data about X?” everyone knows the answer and everyone gives the SAME answer. One of the most common challenges I hear from my […]

Just because you can, doesn’t mean you should

By Wes Trochlil | March 18, 2026

Just because you can, doesn’t mean you should I’ve worked in and with associations for well over 37 years now. And one of the things I’ve always loved and appreciated about association staffers is their willingness to do whatever is needed to get the job done. But the problem is this “Yes, we can!” attitude can also […]

Data doesn’t need to be perfect to be useful

By Wes Trochlil | March 4, 2026

Data doesn’t need to be perfect to be useful “Your data doesn’t have to be perfect to be useful.” – (Borrowed with permission from Intellidata’s Slice newsletter.) In my experience, many associations hold themselves back from cleaning up their data, because they are overwhelmed with where to start, and they also think success can only be achieved […]

Don’t just clean data, clean reports and queries

By Wes Trochlil | February 25, 2026

Don’t just clean data, clean reports and queries One of the reasons I exhort my clients to keep their data as clean as possible is because, over time, “dirty” data causes users to doubt the accuracy of all the data in the system. And when users doubt the data, they’ll start using their own systems […]

Older Posts

Rather than adding something new, try subtracting

May 29, 2024

Rather than adding something new, try subtracting I read recently that sociological research suggests, when presented with a problem, humans default to […]

Rather than adding something new, try subtracting

May 29, 2024

Rather than adding something new, try subtracting I read recently that sociological research suggests, when presented with a problem, humans default to […]

It’s always people, process, and technology

May 22, 2024

It’s always people, process, and technology I speak and write a lot about people, process, and technology (Here’s a whole […]

Once it’s lost, trust can be difficult to regain

May 15, 2024

Once it’s lost, trust can be difficult to regain I recall hearing once long ago that trust is like a bank […]

Share your successes!

May 8, 2024

Share your successes! I was speaking at an association meeting recently and one of the points I raised was that associations should […]

What are YOUR data integrity reports?

May 1, 2024

What are YOUR data integrity reports? Sitting in an AMS demo with a client recently, I was pleasantly surprised to […]

You might have to do SOME of the work yourself!

April 24, 2024

You might have to do SOME of the work yourself! Many, many years ago I met with an executive director […]

Don’t manage to the exception!

April 17, 2024

Don’t manage to the exception! One of the universal truths about data management is, wherever possible, avoid managing to the exception. […]

It’s always about improvement

April 10, 2024

It’s always about improvement Talking with a client recently, she expressed frustration about one particular project around data. As she put […]

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