Blog: Wes’s thoughts, articles, and insights

[ai_chat_window]

My most recent posts

Action produces information

By Wes Trochlil | April 8, 2026

Action produces information “Action produces information. If you’re unsure of what to do, just do anything, even if it’s the wrong thing. This will give you information about what you should actually be doing.” – Brian Armstrong, co-founder of Coinbase This is the great thing about data and why I’ve been in this business so long. […]

Why a single source of truth is so beneficial…

By Wes Trochlil | March 25, 2026

Why a single source of truth is so beneficial… The holy grail of data management is the “single source of truth.” As I like to characterize it, when someone asks “Where is the data about X?” everyone knows the answer and everyone gives the SAME answer. One of the most common challenges I hear from my […]

Just because you can, doesn’t mean you should

By Wes Trochlil | March 18, 2026

Just because you can, doesn’t mean you should I’ve worked in and with associations for well over 37 years now. And one of the things I’ve always loved and appreciated about association staffers is their willingness to do whatever is needed to get the job done. But the problem is this “Yes, we can!” attitude can also […]

Data doesn’t need to be perfect to be useful

By Wes Trochlil | March 4, 2026

Data doesn’t need to be perfect to be useful “Your data doesn’t have to be perfect to be useful.” – (Borrowed with permission from Intellidata’s Slice newsletter.) In my experience, many associations hold themselves back from cleaning up their data, because they are overwhelmed with where to start, and they also think success can only be achieved […]

Don’t just clean data, clean reports and queries

By Wes Trochlil | February 25, 2026

Don’t just clean data, clean reports and queries One of the reasons I exhort my clients to keep their data as clean as possible is because, over time, “dirty” data causes users to doubt the accuracy of all the data in the system. And when users doubt the data, they’ll start using their own systems […]

Older Posts

You don’t have to automate EVERYTHING to be successful

January 25, 2024

You don’t have to automate EVERYTHING to be successful I was discussing a data management process with a client recently. […]

Technology won’t solve your process problems

January 17, 2024

Technology won’t solve your process problems Over the past few years I’ve watched as many more associations have taken to […]

“Screen noise” is a real thing. You might be able to fix it.

January 10, 2024

“Screen noise” is a real thing. You might be able to fix it. One of the most common complaints I […]

Success Starts at the Top

December 20, 2023

Success Starts at the Top I recently had a conversation with an association staffer who was asking for ideas on how […]

Who are you bringing along?

December 13, 2023

Who are you bringing along? Last week I had the opportunity to attend the AWTC Advance, an in-person event sponsored by […]

Write it down!

December 6, 2023

Write it down! If you’re in the market for a new AMS (or any new technology that has a breadth […]

Why “weeding the garden” is so important

November 30, 2023

Why “weeding the garden” is so important One of the most important activities for maintaining quality data in your database is […]

It’s time to stop excusing association professionals

November 15, 2023

It’s time to stop excusing association professionals I worked in associations for nearly 10 years, and have worked with associations […]

More demos is not better

November 8, 2023

More demos is not better When I work with clients on selecting a new system, I try very hard to […]

Scroll to Top