Blog: Wes’s thoughts, articles, and insights

[ai_chat_window]

My most recent posts

Don’t fall into the arrival fallacy trap

By Wes Trochlil | July 1, 2026

Don’t fall into the arrival fallacy trap The arrival fallacy is the false belief that reaching a specific milestone or achieving an external goal will automatically bring lasting happiness and fulfillment. I see this a lot when associations are seeking a new AMS. The thinking is “If we just get the right AMS, all of our data management […]

“The first time it lies to me is the last time I’ll use it.”

By Wes Trochlil | June 17, 2026

“The first time it lies to me is the last time I’ll use it.” Over the years, I’ve often chuckled under my breath when a client would tell me: “The system is giving me different answers to the same query. I think it’s making thing up!” In almost every case, what the client perceived to be […]

Improvement is never linear

By Wes Trochlil | June 10, 2026

Improvement is never linear One of the many lessons one learns over a lifetime is that improvement, regardless of what you’re trying to improve, is never linear. That is, you’ll always have days where you’re better, and days where you don’t improve, or maybe even fall back. And so it is with data management. Even if you […]

Don’t forget to take a “before” picture!

By Wes Trochlil | June 3, 2026

Don’t forget to take a “before” picture! Whenever I start on a big home clean up or renovation project, I like to take a “before” picture, so that I can see the progress that was made when the project is complete. (Ironically, even though I’m the son of an award-winning amateur photographer, I often forget […]

Are you being penny wise and pound foolish?

By Wes Trochlil | May 27, 2026

Are you being penny wise and pound foolish? Two quick customer service stories to illustrate a point: First story: I’ve used the same email provider for more than 20 years. But for technical reasons, recently I needed to switch providers, so I canceled my service with them a few weeks in advance of my renewal. […]

Older Posts

It’s time to stop excusing association professionals

November 15, 2023

It’s time to stop excusing association professionals I worked in associations for nearly 10 years, and have worked with associations […]

More demos is not better

November 8, 2023

More demos is not better When I work with clients on selecting a new system, I try very hard to […]

The database owner should be “passionate”

November 1, 2023

The database owner should be “passionate” I’m frequently asked by my clients: “Who should we put in charge of the database?” […]

Discipline is required

October 25, 2023

Discipline is required Last week I discussed the importance of taking action. To manage data effectively, it takes more than […]

Action is required

October 18, 2023

Action is required Over my many years of consulting, one thing I’ve noticed about many associations is their desire to do […]

Some data analytics tips from the DAN “Science Fair”

October 11, 2023

Some data analytics tips from the DAN “Science Fair” Last week I had the opportunity to attend the Data Science Fair, […]

Are all your processes frictionless?

October 4, 2023

Are all your processes frictionless? I’m not a huge fan of buzzwords, but I love the word “frictionless” as it […]

Trends don’t need perfect data

September 27, 2023

Trends don’t need perfect data When it comes to analyzing data trends (changes in data over time), it’s important to […]

Start with “Why” before you move to “How”

September 20, 2023

Start with “Why” before you move to “How” Something I’ve noticed over my years in consulting is that when there […]

Scroll to Top