Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Why bother with a consultant when I have AI?

By Wes Trochlil | October 14, 2026

Why bother with a consultant when I have AI? As AI becomes increasingly powerful, the value of using an AMS selection consultant (and many other types of consultants!) starts to come into question. After all, with very well-constructed prompts and responses, an association could develop a very solid needs analysis and RFP that could be used to […]

Guardrails can be helpful!

By Wes Trochlil | October 7, 2026

Guardrails can be helpful! When selecting a new AMS, I find my clients are often very tempted by custom software or “platform” systems (e.g., built on Salesforce or MS Dynamics) because these systems are infinitely configurable. After all, if I can make the system do anything I want, that’s a good thing, right? Well, maybe. In […]

“If you knew this information, what might you do differently?”

By Wes Trochlil | September 30, 2026

“If you knew this information, what might you do differently?” I had a conversation with a client recently about developing KPIs, reports, and queries from their forthcoming data warehouse. My client said: “We have a ton of requests for KPIs and reports. How do we determine which to focus on first?” My response: “When someone requests a dashboard […]

Showing is not teaching

By Wes Trochlil | September 23, 2026

Showing is not teaching In my experience, when new staff members are taught how to use their AMS (or LMS, CMS, FMS, etc.) they aren’t really taught how to use the system, they are shown how to use it. So what’s the difference? In a nutshell, showing only covers the “how” and “what.” But teaching […]

Data management is improvisation

By Wes Trochlil | September 16, 2026

Data management is improvisation I was listening to a podcast recently featuring TV writer Rob Long. During the podcast he said (I’m paraphrasing) that, in order to be successful, one needs to learn to improvise, because nothing in life ever goes as planned. One of my favorite sayings is, “If you want to make God […]

Older Posts

Action is required

October 18, 2023

Action is required Over my many years of consulting, one thing I’ve noticed about many associations is their desire to do […]

Some data analytics tips from the DAN “Science Fair”

October 11, 2023

Some data analytics tips from the DAN “Science Fair” Last week I had the opportunity to attend the Data Science Fair, […]

Are all your processes frictionless?

October 4, 2023

Are all your processes frictionless? I’m not a huge fan of buzzwords, but I love the word “frictionless” as it […]

Trends don’t need perfect data

September 27, 2023

Trends don’t need perfect data When it comes to analyzing data trends (changes in data over time), it’s important to […]

Start with “Why” before you move to “How”

September 20, 2023

Start with “Why” before you move to “How” Something I’ve noticed over my years in consulting is that when there […]

The power of users groups!

September 13, 2023

The power of users groups! Last week I had the honor and pleasure of speaking at the NetForum Users Group Conference. […]

Associations are complex businesses!

September 6, 2023

Associations are complex businesses! One of the reasons managing data at an association can be so challenging is because associations are very […]

Snapshots are required

August 30, 2023

Snapshots are required Recently a couple of different clients have asked me why it’s necessary to take a snapshot of […]

“It’s in the database…”

August 16, 2023

“It’s in the database…” I often joke with my clients that AMS nirvana looks like this: When someone asks “Where […]

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