Long ago I heard a training consultant say you can't train people who don't want to learn. Or as he put it, "you gotta wanna" learn.

And so it is for data management. In order to really be successful, you "gotta wanna" be successful. And what does that look like? Here are a few indicators:

• Willingness to "clean as you go." When you come upon data that you know is incorrect, you fix it, right then and there.
• Willingness to talk it out. You should have an internal users groupand they should be meeting regularly to discuss how you can improve data management within your organization.
• Willingness to seek out potentially bad data with data integrity reports. Find data that might be bad and fix it.

These are just a few; there are many more.

If you want to have clean data, you gotta wanna. But not only do you have to want it, you have to do something about it. Take action!