In over 17 years of consulting, I can’t tell you how many times I’ve had a conversation similar to this one: Client: “Our database sucks.” Me: “What makes you say that?” Client: “The data is bad. I pull a list of board members and I see lots of errors.” Me: “Why is the data bad?” Client: …
Every association is in the sales business. Whether you’re selling membership, event registrations, products, or certification programs, the fact is, you’re selling. Not only is it time for associations to acknowledge that they are in the business of selling, it is also time to start implementing actions and creating a culture that support the sales …
A recent episode of the Freakonomics Podcast was entitled “In Praise of Maintenance,” and asked the question: “Has our culture’s obsession with innovation led us to neglect the fact that things also need to be taken care of?” As usual for Freakonomics, it was an excellent discussion, and it got me to thinking: When it …
In the past week I’ve met with two different associations who are struggling with their current AMS systems. A common theme between the two was lots of staff turnover. That is, since the time the system was first implemented, many (if not all!) key staff had left the organization so effectively “new” people were in charge of the database. …