Month: October 2016

Use your data to communicate with first-year members differently

Long ago, I was a membership director in a couple of different trade associations. And as any membership professional knows, the most difficult members to retain are first-year members, those who have joined in just the past year. The reasons should be obvious. Unless you have several programs designed especially for first-year members, most first-year members …

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Be sure to schedule training for shortly AFTER go-live.

When my clients implement a new AMS, the implementation plan always includes training for staff, so that they know how to use the new system. But I always advise my clients to budget for additional training after go-live. Why? Because the reality is, no matter how good the initial training is (and often it is not …

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The data is only good if you use it and manage it

So very often in my meetings with clients, there will be discussions around the different data points the organization is collecting. For example, someone will ask “What about areas of interest? Shouldn’t we be collecting those?” My response to questions like this is always the same: “Yes, you should collect it, IF you are going to use it, …

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