September 2023

Start with “Why” before you move to “How”

Start with “Why” before you move to “How” Something I’ve noticed over my years in consulting is that when there is a process problem the natural inclination is to ask “How can we make this process easier/better/faster?” But as often as not, the real question we should be asking first is “WHY are we doing this?”

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Associations are complex businesses!

Associations are complex businesses! One of the reasons managing data at an association can be so challenging is because associations are very complex businesses. The simple fact is a typical association of almost any size is selling multiple product lines (e.g., membership, events registration, sponsorships, products, etc.) and very often these product lines have a broad range of variables

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