Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Action produces information

By Wes Trochlil | April 8, 2026

Action produces information “Action produces information. If you’re unsure of what to do, just do anything, even if it’s the wrong thing. This will give you information about what you should actually be doing.” – Brian Armstrong, co-founder of Coinbase This is the great thing about data and why I’ve been in this business so long. […]

Why a single source of truth is so beneficial…

By Wes Trochlil | March 25, 2026

Why a single source of truth is so beneficial… The holy grail of data management is the “single source of truth.” As I like to characterize it, when someone asks “Where is the data about X?” everyone knows the answer and everyone gives the SAME answer. One of the most common challenges I hear from my […]

Just because you can, doesn’t mean you should

By Wes Trochlil | March 18, 2026

Just because you can, doesn’t mean you should I’ve worked in and with associations for well over 37 years now. And one of the things I’ve always loved and appreciated about association staffers is their willingness to do whatever is needed to get the job done. But the problem is this “Yes, we can!” attitude can also […]

Data doesn’t need to be perfect to be useful

By Wes Trochlil | March 4, 2026

Data doesn’t need to be perfect to be useful “Your data doesn’t have to be perfect to be useful.” – (Borrowed with permission from Intellidata’s Slice newsletter.) In my experience, many associations hold themselves back from cleaning up their data, because they are overwhelmed with where to start, and they also think success can only be achieved […]

Don’t just clean data, clean reports and queries

By Wes Trochlil | February 25, 2026

Don’t just clean data, clean reports and queries One of the reasons I exhort my clients to keep their data as clean as possible is because, over time, “dirty” data causes users to doubt the accuracy of all the data in the system. And when users doubt the data, they’ll start using their own systems […]

Older Posts

Once is an accident, twice is coincidence, three times is a pattern.

January 29, 2025

Once is an accident, twice is coincidence, three times is a pattern. We’ve probably all heard this phrase: “Once is […]

“Every association does this.”

January 22, 2025

“Every association does this.” One of the most significant values I bring to my clients is perspective. Specifically the perspective […]

Trust your gut

January 15, 2025

Trust your gut When I help associations with selection of a new technology system (e.g., AMS), I have a time-tested […]

“People more frequently require to be reminded than informed.”

January 8, 2025

“People more frequently require to be reminded than informed.” “People more frequently require to be reminded than informed.” – Samuel […]

Problems without solutions are not problems, they are facts of life

December 18, 2024

Problems without solutions are not problems, they are facts of life “Problems without solutions are not problems, they are facts […]

Perfect is not possible

December 11, 2024

Perfect is not possible We’ve all heard the phrase “Perfect is the enemy of good” and I like to think that […]

“Different” isn’t necessarily better or worse.

December 4, 2024

“Different” isn’t necessarily better or worse. One of the biggest challenges I face when working with my clients is getting […]

The Rule of 100 and 1,000 and automation

November 20, 2024

The Rule of 100 and 1,000 and automation I originally coined the rule of 100 and 1,000 in relationship to […]

Once you know, what will you do?

November 13, 2024

Once you know, what will you do? I’ve yet to meet a client who didn’t require, in some form or […]

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