Simpler is better

Simpler is better

Recently, a client of mine was discussing how they manage membership reinstatements. For example, if a member doesn't renew within the grace period, is dropped from membership, and then rejoins in less than a year from dropping, are they called a new member, a renewed member, or a reinstatement?

After several minutes of discussion, it was decided that there would be no "reinstatement" type. Just new members and renewed members. To which I replied: Hallelujah!

When it comes to business rules and data management, simpler is better!

Whether it's member types, registration types, donation funds, sponsorship levels, or anything else your association sells, the fewer choices and the fewer rules you have around those choices, the easier it will be to manage the data. And perhaps even more importantly, it will be easier for your members and customers to understand your offers! (In the case above, the client even said "Our members don't even know what 'reinstatement' means.")

So look at the business rules across your organization and repeat after me: "Simplify, simplify, simplify."

Wes's Wednesday Wisdom Archives

Improvement is never linear

June 10, 2026

Improvement is never linear One of the many lessons one learns over a lifetime is […]

Don’t forget to take a “before” picture!

June 3, 2026

Don’t forget to take a “before” picture! Whenever I start on a big home clean […]

Are you being penny wise and pound foolish?

May 27, 2026

Are you being penny wise and pound foolish? Two quick customer service stories to illustrate […]

AMS Products are getting better – and what that means for you

May 20, 2026

AMS Products are getting better – and what that means for you I’ve been working […]

Using AI beyond content generation

May 13, 2026

Using AI beyond content generation Recent surveys by ASAE and others suggest nearly 90% of associations […]

If you’re training, PLEASE do this…

May 6, 2026

If you’re training, PLEASE do this… If you’re doing any kind of software training, or […]

Don’t confuse motion with improvement

April 29, 2026

Don’t confuse motion with improvement I wrote recently how action can produce information. But an […]

Perfection is expensive (in fact, it’s not possible!)

April 22, 2026

Perfection is expensive (in fact, it’s not possible!) “Perfection is expensive. The last 5 percent […]

AI is a journey, not a destination

April 15, 2026

AI is a journey, not a destination Lately I’ve noticed a lot of associations talking […]

Action produces information

April 8, 2026

Action produces information “Action produces information. If you’re unsure of what to do, just do […]

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top