Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Data doesn’t need to be perfect to be useful

By Wes Trochlil | March 4, 2026

Data doesn’t need to be perfect to be useful “Your data doesn’t have to be perfect to be useful.” – (Borrowed with permission from Intellidata’s Slice newsletter.) In my experience, many associations hold themselves back from cleaning up their data, because they are overwhelmed with where to start, and they also think success can only be achieved […]

Don’t just clean data, clean reports and queries

By Wes Trochlil | February 25, 2026

Don’t just clean data, clean reports and queries One of the reasons I exhort my clients to keep their data as clean as possible is because, over time, “dirty” data causes users to doubt the accuracy of all the data in the system. And when users doubt the data, they’ll start using their own systems […]

Don’t forget, your staff have day jobs…

By Wes Trochlil | February 18, 2026

Don’t forget, your staff have day jobs… The vast majority of my work is finite project work (e.g., system selection or implementation). It’s literally my full time job. But for most of my clients, selecting and implementing a new AMS, or implementing a new website, or executing pretty much any other major technology project is […]

Beware the automated “How did we do?” trap!

By Wes Trochlil | February 11, 2026

Beware the automated “How did we do?” trap! One of the downsides of technology is that automation can be so easy that we wind up annoying our members and customers rather than helping them. Case in point: I recently purchased tickets for a Broadway show via StubHub. The day after attending the show, I got […]

Hindsight is 20/20

By Wes Trochlil | February 4, 2026

Hindsight is 20/20 I’m currently working with a client that is moving from their legacy AMS to a new system. Their legacy system is a completely custom build that has been used for nearly 30 years. As a result, the system contains a very large amount of data and data fields that the association no longer […]

Older Posts

Balancing what is possible with what is realistic

October 1, 2025

Balancing what is possible with what is realistic When I work with clients on technology projects, I’ll tell them “These […]

“Humans want to be surrounded by beauty.”

September 24, 2025

“Humans want to be surrounded by beauty.” “Humans want to be surrounded by beauty.” – Susan Cain Susan Cain was […]

Data managers vs data consumers

September 17, 2025

Data managers vs data consumers When I work with clients on any data management project, I’ll often point out that […]

Another universal truth

September 10, 2025

Another universal truth There are many universal truths in data management. Some examples: You will always have duplicate records. Your […]

Don’t miss this year’s DAN Science Fair!

September 3, 2025

Don’t miss this year’s DAN Science Fair! I’m taking a break from my weekly tips to make the following important […]

Just start. And it’s never done.

August 27, 2025

Just start. And it’s never done. Last week I had the opportunity to lead a panel discussion about data clean […]

Don’t ask if you’re not going to answer!

August 20, 2025

Don’t ask if you’re not going to answer! In the past week, on three different occasions, I’ve filled out forms […]

Seek forgiveness rather than permission

August 6, 2025

Seek forgiveness rather than permission “Seek forgiveness, not permission.” I can’t remember when I first heard it, but it made […]

Is a 360 degree view necessary?

July 30, 2025

Is a 360 degree view necessary? “A 360 degree view of our members should NOT be our goal.” – Joe Colangelo, […]

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