Blog: Wes’s thoughts, articles, and insights

My most recent posts

Engagement is measured by the customer

By Wes Trochlil | May 27, 2020

Engagement is Measured by the Customer I’ve written a bunch about measuring engagement in the past. (Click here to read one of my favorites.) But one thing that’s critically important to understand is that ultimately, engagement is not measured by the association, but by the member or customer. Click here for an example of what I mean. For some …

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New Article Posted

By Wes Trochlil | April 17, 2020

I’ve posted a new article on managing volunteer data. Click here to read it. One thing that distinguishes associations from almost all of their for-profit competitors is volunteers. Whether it’s your board of directors, committee members, speakers, or writers, associations have a strategic advantage in that their “customers” are actually developing the products and services …

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New Article Posted

By Wes Trochlil | February 17, 2020

Over the course of my 20 years of consulting to associations, I’ve run into several situations where the association is moving from a completely custom system (often designed by someone on staff) to an off-the-shelf (OTS) system. (I’ve written before why associations should not build custom systems, but it happens!) While I wholeheartedly support moving …

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Two new articles

By Wes Trochlil | November 20, 2019

I’ve posted two new articles to my site. Click the link on each to read the article. What Causes Project Overruns Expressed Interest vs. Implied Interest

New article – What’s Good in Data Management

By Wes Trochlil | September 27, 2019

I recently read the book Factfulness, which highlights ten things about the world that are better than most people think. (The book is a fascinating read and I highly recommend it. In fact, I think it should be required reading for all high school students!) This got me to thinking (naturally) about the things in data management …

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Older Posts

Be Aware of Indirect Costs

April 11, 2019

When considering the costs of your current data management system(s), you need to consider both direct costs (how much you …

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Testing and Clear Objectives are Critical

April 3, 2019

I’m always fascinated by stories like this. In a nutshell, the state of Minnesota spent nearly $100 million for a …

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Clean as you go

March 28, 2019

A good cook or baker knows that, when working in the kitchen, you clean as you go, so that there …

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Baby Steps

March 21, 2019

One of the keys to developing good data management habits is to be aware of biting off more than you …

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Success Requires Discipline

March 14, 2019

When it comes to data management, most of us know what to do; we just don’t do it. What is required …

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Take a moment to be grateful

March 7, 2019

Because we’re so focused on always improving what we have now, it’s easy to overlook the things we already have. …

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KPIs and Dashboards

February 28, 2019

I saw DJ Muller from MemberClicks speak on KPIs (key performance indicators). In his session he stated that KPIs must …

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Documenting Process is Critical

February 22, 2019

When it comes to managing data successfully, process is critical. For example, a client of mine recently discussed how important …

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Motion vs. Action

February 14, 2019

In James Clear’s book Atomic Habits (I recommend it!), he discusses the concept of motion vs. action. In a nutshell, it’s the …

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