Blog: Wes’s thoughts, articles, and insights

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Always ask “Why?”

By Wes Trochlil | January 13, 2021

Always ask “Why?” Little kids ask “Why?” all the time, because they are sponges for learning. They don’t know what they don’t know, and so they ask “Why?” to get a better understanding. As we get older, we tend to lose this natural curiosity, either because we assume “Why?” has already been asked and answered …

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Averages hide the extremes

By Wes Trochlil | January 6, 2021

Averages hide the extremes I can’t remember where I first heard it, but “averages hide the extremes” can be a really useful guide when thinking about how you manage data. Here’s a nice illustration from one of my clients: As they looked at their event registration they saw an average of 100 registrations per month …

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Look up PARTIAL names!

By Wes Trochlil | December 24, 2020

Look up PARTIAL names! Train your staff to do look ups on partial names, not full names. If you’re looking up an individual’s name, you should only have to type in part of the last name to find the record. The same goes for company names (i.e., organization records). Partial is better than full, because full increases the …

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Not Just Technology

By Wes Trochlil | December 16, 2020

Not Just Technology There was recently a discussion on the ASAE online community about project management software. There were lots of recommendations about which software to use and why, but what was missing from the conversation was the people and the process. Every project or program involves people, process, and technology. All three of these elements …

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Consider quitting

By Wes Trochlil | December 4, 2020

Consider quitting Patient: “Doctor, it hurts when I do this.” Doctor: “Then stop doing that.” Sometimes it’s just best to stop what you’ve been doing because doing what you’re doing isn’t helpful anymore. For example, I had clients who were still collecting fax numbers within the past couple of years, even though the broad use …

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Older Posts

Motion vs. Action

August 26, 2020

Motion vs. Action One key to successful data management is understanding the difference between motion and action. Simply put, motion …

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There is ALWAYS a Trade-off

August 19, 2020

There is ALWAYS a Trade-off I’ve written many times about trade-offs (you can read a bunch here). In short, every …

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Little by little, a little becomes a lot

August 12, 2020

Little by little, a little becomes a lot “Little by little, a little becomes a lot.” I don’t know where …

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Why do we treat data management differently?

August 5, 2020

Why do we treat data management differently? A recent post on ASAE’s community read: “Looking for recommendations for assistance with …

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Don’t Forget Your Speakers!

July 29, 2020

Don’t Forget Your Speakers! A phenomenon I’ve noticed over the years is that my clients will manage speaker data outside of the …

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90% of your data is never touched a second time

July 22, 2020

90% of your data is never touched a second time I heard recently on a podcast that 95% of all …

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Newton’s First Law

July 15, 2020

Newton’s First Law Part of Newton’s First Law states that “…an object in motion stays in motion…” What does this …

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No System is Perfect

July 7, 2020

No System is Perfect While it may sound trite, it bears repeating that no data management system is perfect. I have …

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Data Accretes

July 1, 2020

Data Accretes One of my very first jobs in the association world was managing the production of a printed directory, a …

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