Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Don’t confuse motion with improvement

By Wes Trochlil | April 29, 2026

Don’t confuse motion with improvement I wrote recently how action can produce information. But an important corollary to that idea is that action alone does not necessarily mean improvement. For example, how much time do we spend preparing board materials that the board never looks at, and even if they do look at it, won’t […]

Perfection is expensive (in fact, it’s not possible!)

By Wes Trochlil | April 22, 2026

Perfection is expensive (in fact, it’s not possible!) “Perfection is expensive. The last 5 percent of quality almost always costs a disproportionate amount of time and money.” – James Clear “Seek success, not perfection.” – Alan Weiss When I give presentations on data management, I almost always mention this concept. Too often we’re caught up in the […]

AI is a journey, not a destination

By Wes Trochlil | April 15, 2026

AI is a journey, not a destination Lately I’ve noticed a lot of associations talking about AI like it’s a moon shot. “We need an AI project.” “We’re rolling out AI in Q4.” That language suggests AI is something you implement once and then check off the list. It isn’t. AI is a journey, and […]

Action produces information

By Wes Trochlil | April 8, 2026

Action produces information “Action produces information. If you’re unsure of what to do, just do anything, even if it’s the wrong thing. This will give you information about what you should actually be doing.” – Brian Armstrong, co-founder of Coinbase This is the great thing about data and why I’ve been in this business so long. […]

Why a single source of truth is so beneficial…

By Wes Trochlil | March 25, 2026

Why a single source of truth is so beneficial… The holy grail of data management is the “single source of truth.” As I like to characterize it, when someone asks “Where is the data about X?” everyone knows the answer and everyone gives the SAME answer. One of the most common challenges I hear from my […]

Older Posts

When “overcommunicating” becomes overwhelming

November 19, 2025

When “overcommunicating” becomes overwhelming There is a common belief in project management and general business management that overcommunicating is better than undercommunicating. And […]

Communicating when there is a major technology change

November 12, 2025

Communicating when there is a major technology change For those of you who are ASAE members, you may be aware […]

Everything works, until it doesn’t.

November 5, 2025

Everything works, until it doesn’t. “If something cannot go on forever, it will stop.” – Stein’s Law I was talking […]

Some things are unknowable

October 29, 2025

Some things are unknowable One of the most challenging aspects of moving to a new system and vendor is “not knowing.” There […]

Do we have access to that data?

October 22, 2025

Do we have access to that data? When I work with my clients on a data management projects, there are […]

The three “buckets” of contact data

October 8, 2025

The three “buckets” of contact data Broadly speaking, when collecting data on contacts (individuals or organizations), there are three “buckets” of […]

Balancing what is possible with what is realistic

October 1, 2025

Balancing what is possible with what is realistic When I work with clients on technology projects, I’ll tell them “These […]

“Humans want to be surrounded by beauty.”

September 24, 2025

“Humans want to be surrounded by beauty.” “Humans want to be surrounded by beauty.” – Susan Cain Susan Cain was […]

Data managers vs data consumers

September 17, 2025

Data managers vs data consumers When I work with clients on any data management project, I’ll often point out that […]

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