Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Guardrails can be helpful!

By Wes Trochlil | October 7, 2026

Guardrails can be helpful! When selecting a new AMS, I find my clients are often very tempted by custom software or “platform” systems (e.g., built on Salesforce or MS Dynamics) because these systems are infinitely configurable. After all, if I can make the system do anything I want, that’s a good thing, right? Well, maybe. In […]

“If you knew this information, what might you do differently?”

By Wes Trochlil | September 30, 2026

“If you knew this information, what might you do differently?” I had a conversation with a client recently about developing KPIs, reports, and queries from their forthcoming data warehouse. My client said: “We have a ton of requests for KPIs and reports. How do we determine which to focus on first?” My response: “When someone requests a dashboard […]

Showing is not teaching

By Wes Trochlil | September 23, 2026

Showing is not teaching In my experience, when new staff members are taught how to use their AMS (or LMS, CMS, FMS, etc.) they aren’t really taught how to use the system, they are shown how to use it. So what’s the difference? In a nutshell, showing only covers the “how” and “what.” But teaching […]

Data management is improvisation

By Wes Trochlil | September 16, 2026

Data management is improvisation I was listening to a podcast recently featuring TV writer Rob Long. During the podcast he said (I’m paraphrasing) that, in order to be successful, one needs to learn to improvise, because nothing in life ever goes as planned. One of my favorite sayings is, “If you want to make God […]

Who own the AMS company is like the weather…

By Wes Trochlil | September 9, 2026

Who own the AMS company is like the weather… When I work with clients to find a new AMS, one of the most common questions I get is: “Is the software company owned by private equity or is it privately owned?” While I think this is a legitimate question to ask and have answered, it […]

Older Posts

AMS Products are getting better – and what that means for you

May 20, 2026

AMS Products are getting better – and what that means for you I’ve been working in and with AMS products for […]

Using AI beyond content generation

May 13, 2026

Using AI beyond content generation Recent surveys by ASAE and others suggest nearly 90% of associations are using AI for some […]

If you’re training, PLEASE do this…

May 6, 2026

If you’re training, PLEASE do this… If you’re doing any kind of software training, or you have outside trainers coming […]

Don’t confuse motion with improvement

April 29, 2026

Don’t confuse motion with improvement I wrote recently how action can produce information. But an important corollary to that idea […]

Perfection is expensive (in fact, it’s not possible!)

April 22, 2026

Perfection is expensive (in fact, it’s not possible!) “Perfection is expensive. The last 5 percent of quality almost always costs […]

AI is a journey, not a destination

April 15, 2026

AI is a journey, not a destination Lately I’ve noticed a lot of associations talking about AI like it’s a […]

Action produces information

April 8, 2026

Action produces information “Action produces information. If you’re unsure of what to do, just do anything, even if it’s the […]

Why a single source of truth is so beneficial…

March 25, 2026

Why a single source of truth is so beneficial… The holy grail of data management is the “single source of truth.” […]

Just because you can, doesn’t mean you should

March 18, 2026

Just because you can, doesn’t mean you should I’ve worked in and with associations for well over 37 years now. And […]

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