Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Action produces information

By Wes Trochlil | April 8, 2026

Action produces information “Action produces information. If you’re unsure of what to do, just do anything, even if it’s the wrong thing. This will give you information about what you should actually be doing.” – Brian Armstrong, co-founder of Coinbase This is the great thing about data and why I’ve been in this business so long. […]

Why a single source of truth is so beneficial…

By Wes Trochlil | March 25, 2026

Why a single source of truth is so beneficial… The holy grail of data management is the “single source of truth.” As I like to characterize it, when someone asks “Where is the data about X?” everyone knows the answer and everyone gives the SAME answer. One of the most common challenges I hear from my […]

Just because you can, doesn’t mean you should

By Wes Trochlil | March 18, 2026

Just because you can, doesn’t mean you should I’ve worked in and with associations for well over 37 years now. And one of the things I’ve always loved and appreciated about association staffers is their willingness to do whatever is needed to get the job done. But the problem is this “Yes, we can!” attitude can also […]

Data doesn’t need to be perfect to be useful

By Wes Trochlil | March 4, 2026

Data doesn’t need to be perfect to be useful “Your data doesn’t have to be perfect to be useful.” – (Borrowed with permission from Intellidata’s Slice newsletter.) In my experience, many associations hold themselves back from cleaning up their data, because they are overwhelmed with where to start, and they also think success can only be achieved […]

Don’t just clean data, clean reports and queries

By Wes Trochlil | February 25, 2026

Don’t just clean data, clean reports and queries One of the reasons I exhort my clients to keep their data as clean as possible is because, over time, “dirty” data causes users to doubt the accuracy of all the data in the system. And when users doubt the data, they’ll start using their own systems […]

Older Posts

Some things are unknowable

October 29, 2025

Some things are unknowable One of the most challenging aspects of moving to a new system and vendor is “not knowing.” There […]

Do we have access to that data?

October 22, 2025

Do we have access to that data? When I work with my clients on a data management projects, there are […]

The three “buckets” of contact data

October 8, 2025

The three “buckets” of contact data Broadly speaking, when collecting data on contacts (individuals or organizations), there are three “buckets” of […]

Balancing what is possible with what is realistic

October 1, 2025

Balancing what is possible with what is realistic When I work with clients on technology projects, I’ll tell them “These […]

“Humans want to be surrounded by beauty.”

September 24, 2025

“Humans want to be surrounded by beauty.” “Humans want to be surrounded by beauty.” – Susan Cain Susan Cain was […]

Data managers vs data consumers

September 17, 2025

Data managers vs data consumers When I work with clients on any data management project, I’ll often point out that […]

Another universal truth

September 10, 2025

Another universal truth There are many universal truths in data management. Some examples: You will always have duplicate records. Your […]

Don’t miss this year’s DAN Science Fair!

September 3, 2025

Don’t miss this year’s DAN Science Fair! I’m taking a break from my weekly tips to make the following important […]

Just start. And it’s never done.

August 27, 2025

Just start. And it’s never done. Last week I had the opportunity to lead a panel discussion about data clean […]

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