Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Improvement is never linear

By Wes Trochlil | June 10, 2026

Improvement is never linear One of the many lessons one learns over a lifetime is that improvement, regardless of what you’re trying to improve, is never linear. That is, you’ll always have days where you’re better, and days where you don’t improve, or maybe even fall back. And so it is with data management. Even if you […]

Don’t forget to take a “before” picture!

By Wes Trochlil | June 3, 2026

Don’t forget to take a “before” picture! Whenever I start on a big home clean up or renovation project, I like to take a “before” picture, so that I can see the progress that was made when the project is complete. (Ironically, even though I’m the son of an award-winning amateur photographer, I often forget […]

Are you being penny wise and pound foolish?

By Wes Trochlil | May 27, 2026

Are you being penny wise and pound foolish? Two quick customer service stories to illustrate a point: First story: I’ve used the same email provider for more than 20 years. But for technical reasons, recently I needed to switch providers, so I canceled my service with them a few weeks in advance of my renewal. […]

AMS Products are getting better – and what that means for you

By Wes Trochlil | May 20, 2026

AMS Products are getting better – and what that means for you I’ve been working in and with AMS products for 36 years (27 years of consulting, nine years as an association staffer). And I can say with great confidence that the systems available today are much better than they were 36 years ago! (Shocking, I know.) But […]

Using AI beyond content generation

By Wes Trochlil | May 13, 2026

Using AI beyond content generation Recent surveys by ASAE and others suggest nearly 90% of associations are using AI for some type of content generation (e.g., creating blog posts, newsletter articles, “canned” responses to inquiries, etc.). That is great, but when it comes to data management, there are so many more opportunities for leveraging AI. Here are some ideas […]

Older Posts

"Single version of the truth."

May 16, 2007

While attending the TAUG meeting a few weeks back, I heard Tom Brantigan use this phrase (which I'd heard before […]

Another Data Management Position

May 16, 2007

Just saw a posting on the ASAE technology listserver advertising for a "Director position in the CRM and Decision Support […]

This is BASIC Stuff

May 15, 2007

We're approaching the end of the first decade of the 21st century and it seems some organizations still haven't grasped […]

New Features in IMPAK

May 15, 2007

I recently sat in a demo for ISSI's IMPAK software. I've been working with ISSI since 2002. I've always said […]

Top Five Reports

May 14, 2007

A vendor asked me the following: "What are the top 5 most useful or most valuable reports that you've seen […]

ARC Solutions' New Polaris Product

May 14, 2007

ARC Solutions is a small but growing AMS provider located in Washington, DC. One of my clients purchased their original […]

Research about On-Demand vs. Premise-Based CRMs

May 11, 2007

I read an interesting report from CSO Insights. The report is a study on premise-based CRM products (e.g., Siebel, Oracle) […]

Stop Nagging Me!

May 11, 2007

I recently renewed my directory listing in ASAE's Technology Solutions Guide. The renewal has a fee attached to it. I […]

Attending Protech's First Customer Conference

May 10, 2007

Protech held their first annual users group conference last week in DC. I thought it was a pretty good effort, […]

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