Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Don’t confuse motion with improvement

By Wes Trochlil | April 29, 2026

Don’t confuse motion with improvement I wrote recently how action can produce information. But an important corollary to that idea is that action alone does not necessarily mean improvement. For example, how much time do we spend preparing board materials that the board never looks at, and even if they do look at it, won’t […]

Perfection is expensive (in fact, it’s not possible!)

By Wes Trochlil | April 22, 2026

Perfection is expensive (in fact, it’s not possible!) “Perfection is expensive. The last 5 percent of quality almost always costs a disproportionate amount of time and money.” – James Clear “Seek success, not perfection.” – Alan Weiss When I give presentations on data management, I almost always mention this concept. Too often we’re caught up in the […]

AI is a journey, not a destination

By Wes Trochlil | April 15, 2026

AI is a journey, not a destination Lately I’ve noticed a lot of associations talking about AI like it’s a moon shot. “We need an AI project.” “We’re rolling out AI in Q4.” That language suggests AI is something you implement once and then check off the list. It isn’t. AI is a journey, and […]

Action produces information

By Wes Trochlil | April 8, 2026

Action produces information “Action produces information. If you’re unsure of what to do, just do anything, even if it’s the wrong thing. This will give you information about what you should actually be doing.” – Brian Armstrong, co-founder of Coinbase This is the great thing about data and why I’ve been in this business so long. […]

Why a single source of truth is so beneficial…

By Wes Trochlil | March 25, 2026

Why a single source of truth is so beneficial… The holy grail of data management is the “single source of truth.” As I like to characterize it, when someone asks “Where is the data about X?” everyone knows the answer and everyone gives the SAME answer. One of the most common challenges I hear from my […]

Older Posts

Research about On-Demand vs. Premise-Based CRMs

May 11, 2007

I read an interesting report from CSO Insights. The report is a study on premise-based CRM products (e.g., Siebel, Oracle) […]

Stop Nagging Me!

May 11, 2007

I recently renewed my directory listing in ASAE's Technology Solutions Guide. The renewal has a fee attached to it. I […]

Attending Protech's First Customer Conference

May 10, 2007

Protech held their first annual users group conference last week in DC. I thought it was a pretty good effort, […]

Mystery Shopping

May 9, 2007

At a session at TAUG (TMA Resources Annual Users Group meeting), Ron Moen asked a great question: "How many of […]

Avectra's new Wiki

May 9, 2007

So this is very cool: http://wiki.avectra.com Avectra has created a wiki for (as they put it) "the use of its […]

Dashboards

May 8, 2007

For years now I've been hearing from vendors about "dashboards." (I think the first time I heard the term was […]

Attending TAUG

May 7, 2007

I had the opportunity to attend TMA Resources Annual Users Group meeting (TAUG) last week in Albuquerque. They put on […]

Data Integrity Manager

May 2, 2007

I'm always urging my clients to develop staff positions that focus on maintenance of the database. And I don't mean […]

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