Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Blog post themes over 20 years…

By Wes Trochlil | August 5, 2026

Blog post themes over 20 years… I’ve been writing blog posts for nearly 20 years now. WordPress tells me I’ve written over 1,200 posts. So I asked AI to analyze my 1,200+ posts and give me my top three themes. Here’s what it came up with: Data management and data quality – these posts emphasize that data management is […]

Lots of feedback is a GOOD thing!

By Wes Trochlil | July 29, 2026

Lots of feedback is a GOOD thing! A client in the middle of their AMS implementation said to me: “I’m getting a LOT of feedback from staff about what the system can and cannot do. Is that good or bad?” My response: “Feedback means they’re actually in the system and using it! That’s a good […]

Doing the reps…

By Wes Trochlil | July 22, 2026

Doing the reps… I’m helping a client with the implementation of a new AMS. During a recent call, their internal project manager said “I’m still not as familiar with the system as I’d like to be. I need to get in there more often and play around.” I responded: “That’s exactly right. I suggest you […]

Add one, remove one

By Wes Trochlil | July 15, 2026

Add one, remove one In the world of home-organizing, there’s the “one in, one out” rule. Simply put, for every new item that enters your home, one similar item must leave, helping to maintain a constant level of possessions and prevent clutter accumulation. This would be a great rule for database managers when considering adding new fields […]

Spring cleaning, all year long

By Wes Trochlil | July 8, 2026

Spring cleaning, all year long I talk frequently about “weeding the garden,” the idea that proactively managing your data, consistently, over time, is a better practice than trying to clean up the data in one big effort once every couple of years. But beyond the data itself, weeding the garden should also include making sure all […]

Older Posts

Even the BIG Guys Get It Wrong

June 25, 2007

I’ve ranted in the past about getting your mass emails right. Well it seems that even the big guys have […]

Managing Multiple Systems

June 22, 2007

On Wednesday of this week I spoke at ASAE's Marketing & Membership Conference. Another sold-out show for the MMC, which […]

Online Registration

June 18, 2007

On Nick Senzee's blog, he writes about his experience with ASAE's Annual Meeting registration process. Nick raises some good points […]

Tell Me What To Do!

June 15, 2007

You may recall an episode of Seinfeld where Jerry is having his kitchen re-done. Whenever Jerry asks his carpenter what […]

Don't Forget: ASAE's Marketing & Membership Conference

June 14, 2007

I'll be speaking at ASAE's Marketing & Membership Conference in Baltimore next Wednesday, June 20. General information on the conference […]

Issue Tracking

June 13, 2007

As I mention in this post, having an issue tracker is a key tool for managing all the different issues […]

Wilfing? "Now where was I…?"

June 11, 2007

Came across this article in PC Magazine discussing "wilfing," a term coined by the British marketing research firm YouGov, short […]

Is Your Customer Service Really That Good?

June 8, 2007

A recent survey by Accenture found that the level of customer service that companies think they are providing their customers […]

To Aptify's Credit…

June 7, 2007

I received a call from them today regarding this post. They assured me that all of their emails are quality-checked […]

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