Just saw a posting on the ASAE technology listserver advertising for a "Director position in the CRM and Decision Support Membership and Marketing Strategy group." Sure, it's a long title, but look at some of the job responsibilities:
"…support the Association’s overall data strategy, including: improving data quality, expanding analytic capabilities, ensuring fact-based marketing decision making and ultimately, building stronger relationships with members and potential members."
Wow! Yet another example (like this one) of associations finally taking data integrity and management seriously. Kudos to this "prominent national Association based in Chicago."