New Article Posted – Four Areas Where Most Associations are Underutilizing Their AMS

I’ve posted a new article on my website.

When I meet with association management software (AMS) vendors to discuss their products and companies, I’ll typically ask them “What advice would you give your current customers in order to get more value from your product?” Invariably, the response is “Our customers don’t know what they don’t know. They’re not using nearly as much of the software as they could.”

Over the past 13 years working with more than a hundred clients, here are the areas I find associations are least likely to be using their membership management software effectively.

Click here to read the rest of the article.

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About Wes Trochlil

For over 30 years, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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