Thoughts on Protech User Conference

I had the opportunity to attend Protech’s Annual Users Conference in September, and one of the overriding themes from Brian Bruffey’s (Protech’s CEO) keynote speech was transparency.

As Brian explained it, Protech is focusing on creating greater transparency for their customers into how Protech works as a company, and how its product will be improved over time to provide the kind of functionality its customers seek.

To that end, Protech has promised an enhanced CustomerCare Portal a new customer newsletter called the Fusion365 Spotlight, and the launch of a new online resource center. Protech is also looking to enhance the Fusion365 experience with a new and improved website.

These are important steps for any company serving the association market to take, so I look forward to watching these changes take place over the coming months.

About Wes Trochlil

For over 30 years, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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