Blog: Wes’s thoughts, articles, and insights

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My most recent posts

AI is a journey, not a destination

By Wes Trochlil | April 15, 2026

AI is a journey, not a destination Lately I’ve noticed a lot of associations talking about AI like it’s a moon shot. “We need an AI project.” “We’re rolling out AI in Q4.” That language suggests AI is something you implement once and then check off the list. It isn’t. AI is a journey, and […]

Action produces information

By Wes Trochlil | April 8, 2026

Action produces information “Action produces information. If you’re unsure of what to do, just do anything, even if it’s the wrong thing. This will give you information about what you should actually be doing.” – Brian Armstrong, co-founder of Coinbase This is the great thing about data and why I’ve been in this business so long. […]

Why a single source of truth is so beneficial…

By Wes Trochlil | March 25, 2026

Why a single source of truth is so beneficial… The holy grail of data management is the “single source of truth.” As I like to characterize it, when someone asks “Where is the data about X?” everyone knows the answer and everyone gives the SAME answer. One of the most common challenges I hear from my […]

Just because you can, doesn’t mean you should

By Wes Trochlil | March 18, 2026

Just because you can, doesn’t mean you should I’ve worked in and with associations for well over 37 years now. And one of the things I’ve always loved and appreciated about association staffers is their willingness to do whatever is needed to get the job done. But the problem is this “Yes, we can!” attitude can also […]

Data doesn’t need to be perfect to be useful

By Wes Trochlil | March 4, 2026

Data doesn’t need to be perfect to be useful “Your data doesn’t have to be perfect to be useful.” – (Borrowed with permission from Intellidata’s Slice newsletter.) In my experience, many associations hold themselves back from cleaning up their data, because they are overwhelmed with where to start, and they also think success can only be achieved […]

Older Posts

Observations at AUDC – Part 1

March 6, 2014

I had the opportunity to attend the 10th Annual Avectra Users and Developers Conference in Orlando earlier this week. In […]

Manager of Information Systems Postion in Downtown DC

February 26, 2014

The National Association of Criminal Defense Lawyers is seeking a talented, self-starter to oversee and maintain its information infrastructure. The […]

Back to Basics – Watch how you do your lookups

February 24, 2014

I was checking into a hotel last week, only to discover that they could not find my reservation. The confirmation […]

It's all about information management

February 17, 2014

Association Laboratory has released their most recent environmental scan of the association industry. Go here and read it as soon […]

Chief Data Officer?

February 3, 2014

Interesting article here on ZDNet about the rise of the “chief data officer” in the corporate world. As the article […]

New Article Posted – The Single Most Important Quality of a Project Manager

January 23, 2014

I’ve posted a new article on my website. Over the past 15 years of my consulting work, I’ve had the opportunity […]

Membership and Marketing Director Job Listing in DC Area (Tysons)

January 9, 2014

The American Association of Tissue Banks is seeking to fill a new position, Director, Membership & Marketing. For more information […]

Free information on Association Learning

January 3, 2014

My friend and collegaue Jeff Cobb of Tagoras Consulting has just released a new white paper entitled “Association Learning and […]

New Article Posted – Enough Answers; Are You Asking the Right Questions

December 20, 2013

I’ve posted a new article on my website. The best consultants don’t just supply answers, they ask the right questions. Here […]

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