New Video on Avoiding the Cycle of Doom

Personify interviewed me last week on my recent article, Improving User Adoption and Avoiding the Cycle of Doom. In the video Rob Kaighn and I discuss what the Cycle of Doom is and the four ways to avoid it. You can view the video here.

About Wes Trochlil

For a quarter century, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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