Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Data management is improvisation

By Wes Trochlil | September 16, 2026

Data management is improvisation I was listening to a podcast recently featuring TV writer Rob Long. During the podcast he said (I’m paraphrasing) that, in order to be successful, one needs to learn to improvise, because nothing in life ever goes as planned. One of my favorite sayings is, “If you want to make God […]

Who own the AMS company is like the weather…

By Wes Trochlil | September 9, 2026

Who own the AMS company is like the weather… When I work with clients to find a new AMS, one of the most common questions I get is: “Is the software company owned by private equity or is it privately owned?” While I think this is a legitimate question to ask and have answered, it […]

“As good or better than me.”

By Wes Trochlil | September 2, 2026

“As good or better than me.” I was recently speaking with a software developer working on AI and we were discussing using natural language querying in an AMS. I told him, “The biggest challenge you face is that the first time the AI is wrong, staff will never use it again.” He agreed but then added: “The […]

Documentation is insurance

By Wes Trochlil | August 26, 2026

Documentation is insurance In a conversation with a client about their data management needs, the client pointed out that if they lost one or two key staff members, so much institutional knowledge would go with them that the association would have real difficulty managing their AMS. I recommended that they should document all of their key processes so […]

It all comes down to fundamentals

By Wes Trochlil | August 12, 2026

It all comes down to fundamentals I’m preparing for a webinar that I’m presenting in a couple of weeks, on using data to improve marketing and communications. This is a presentation (in one form or another) that I’ve made for nearly 20 years, and it includes an excellent case study of one association that dramatically improved their […]

Older Posts

Observations at AUDC – Part 3

March 10, 2014

Over the course of 2 ½ days at the AUDC, more than 60 sessions were presented, ranging from how to […]

Observations at AUDC – Part 2

March 7, 2014

Abila hosted two sessions on the first day of AUDC, one focused on the netFORUM Pro roadmap, the other on […]

Observations at AUDC – Part 1

March 6, 2014

I had the opportunity to attend the 10th Annual Avectra Users and Developers Conference in Orlando earlier this week. In […]

Manager of Information Systems Postion in Downtown DC

February 26, 2014

The National Association of Criminal Defense Lawyers is seeking a talented, self-starter to oversee and maintain its information infrastructure. The […]

Back to Basics – Watch how you do your lookups

February 24, 2014

I was checking into a hotel last week, only to discover that they could not find my reservation. The confirmation […]

It's all about information management

February 17, 2014

Association Laboratory has released their most recent environmental scan of the association industry. Go here and read it as soon […]

Chief Data Officer?

February 3, 2014

Interesting article here on ZDNet about the rise of the “chief data officer” in the corporate world. As the article […]

New Article Posted – The Single Most Important Quality of a Project Manager

January 23, 2014

I’ve posted a new article on my website. Over the past 15 years of my consulting work, I’ve had the opportunity […]

Membership and Marketing Director Job Listing in DC Area (Tysons)

January 9, 2014

The American Association of Tissue Banks is seeking to fill a new position, Director, Membership & Marketing. For more information […]

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