Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Improvement is never linear

By Wes Trochlil | June 10, 2026

Improvement is never linear One of the many lessons one learns over a lifetime is that improvement, regardless of what you’re trying to improve, is never linear. That is, you’ll always have days where you’re better, and days where you don’t improve, or maybe even fall back. And so it is with data management. Even if you […]

Don’t forget to take a “before” picture!

By Wes Trochlil | June 3, 2026

Don’t forget to take a “before” picture! Whenever I start on a big home clean up or renovation project, I like to take a “before” picture, so that I can see the progress that was made when the project is complete. (Ironically, even though I’m the son of an award-winning amateur photographer, I often forget […]

Are you being penny wise and pound foolish?

By Wes Trochlil | May 27, 2026

Are you being penny wise and pound foolish? Two quick customer service stories to illustrate a point: First story: I’ve used the same email provider for more than 20 years. But for technical reasons, recently I needed to switch providers, so I canceled my service with them a few weeks in advance of my renewal. […]

AMS Products are getting better – and what that means for you

By Wes Trochlil | May 20, 2026

AMS Products are getting better – and what that means for you I’ve been working in and with AMS products for 36 years (27 years of consulting, nine years as an association staffer). And I can say with great confidence that the systems available today are much better than they were 36 years ago! (Shocking, I know.) But […]

Using AI beyond content generation

By Wes Trochlil | May 13, 2026

Using AI beyond content generation Recent surveys by ASAE and others suggest nearly 90% of associations are using AI for some type of content generation (e.g., creating blog posts, newsletter articles, “canned” responses to inquiries, etc.). That is great, but when it comes to data management, there are so many more opportunities for leveraging AI. Here are some ideas […]

Older Posts

Significant Acquisition in the AMS Space

August 21, 2013

Abila, formerly Sage Nonprofit Solutions, which focuses on nonprofit organizations and government agencies, has acquired  Avectra, one of the major AMS […]

Two New Articles Posted

August 20, 2013

I’ve posted two new articles on my website. The first article is entitled Do You Trust Your Vendor? The second is […]

The importance of regular internal users group meetings

August 12, 2013

One of the most frequent pieces of advice I give my clients is to host regular internal users group meetings. […]

Titles vs. Roles

August 6, 2013

All of my trade and professional association clients track titles. Your title is what you put on your business card. […]

New Article Posted – Your Database: Three Choices

June 20, 2013

I’ve posted a new article on my website. One of my primary consulting services is helping associations select new association management […]

How EVERY vendor should treat their customers; and every association should treat their members

June 18, 2013

I recount below a conversation I had recently with Mark Sedegly, CEO of MemberClicks: Wes: “Mark, do you offer any […]

"Live" from ASAE's Membership, Marketing, and Communications Conference

June 10, 2013

TMA Resources recorded several short video interviews at last week’s ASAE Membership, Marketing, and Communications Conference in Washington, DC. I’ve posted […]

New Article Posted – Obstacles to Measuring Engagement

May 22, 2013

I’ve posted a new article on my website. From what I read and hear, it seems engagement, and particularly member engagement, is […]

The Future of the AMS – A free e-book

May 13, 2013

I participated in a panel discussion of AMS experts on the future of the Association Management System (AMS) hosted by […]

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