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"Live" from ASAE's Membership, Marketing, and Communications Conference
TMA Resources recorded several short video interviews at last week’s ASAE Membership, Marketing, and Communications Conference in Washington, DC. I’ve posted […]
New Article Posted – Obstacles to Measuring Engagement
I’ve posted a new article on my website. From what I read and hear, it seems engagement, and particularly member engagement, is […]
The Future of the AMS – A free e-book
I participated in a panel discussion of AMS experts on the future of the Association Management System (AMS) hosted by […]
A question for my association colleagues
My question: Why do associations frequently “hide” audience feedback from speakers? When I work with my clients, a common discussion […]
Put Your Data to Work! – 52 Tips and Techniques
If you don’t own it, you should! Buy it in e-book or printed form. Click here to learn more about […]
Champagne Tastes on a Beer Budget
You’ve probably heard that phrase before. Essentially it means wanting much nicer things than we can actually afford. Or expecting […]
You Can't Measure Success without Clear Objectives
I was speaking with two contacts at a client of mine about their multiple membership programs. One of the programs […]
New Article Posted – The More Things Change, the More They Stay the Same
I’ve posted a new article on my website. From what I read and hear, it seems engagement, and particularly member engagement, […]
Big Data – which is good, which is not?
I saw this quote recently and think it’s dead on: “‘Big data’ is what happens when the cost of storing […]
