Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Lots of feedback is a GOOD thing!

By Wes Trochlil | July 29, 2026

Lots of feedback is a GOOD thing! A client in the middle of their AMS implementation said to me: “I’m getting a LOT of feedback from staff about what the system can and cannot do. Is that good or bad?” My response: “Feedback means they’re actually in the system and using it! That’s a good […]

Doing the reps…

By Wes Trochlil | July 22, 2026

Doing the reps… I’m helping a client with the implementation of a new AMS. During a recent call, their internal project manager said “I’m still not as familiar with the system as I’d like to be. I need to get in there more often and play around.” I responded: “That’s exactly right. I suggest you […]

Add one, remove one

By Wes Trochlil | July 15, 2026

Add one, remove one In the world of home-organizing, there’s the “one in, one out” rule. Simply put, for every new item that enters your home, one similar item must leave, helping to maintain a constant level of possessions and prevent clutter accumulation. This would be a great rule for database managers when considering adding new fields […]

Spring cleaning, all year long

By Wes Trochlil | July 8, 2026

Spring cleaning, all year long I talk frequently about “weeding the garden,” the idea that proactively managing your data, consistently, over time, is a better practice than trying to clean up the data in one big effort once every couple of years. But beyond the data itself, weeding the garden should also include making sure all […]

Don’t fall into the arrival fallacy trap

By Wes Trochlil | July 1, 2026

Don’t fall into the arrival fallacy trap The arrival fallacy is the false belief that reaching a specific milestone or achieving an external goal will automatically bring lasting happiness and fulfillment. I see this a lot when associations are seeking a new AMS. The thinking is “If we just get the right AMS, all of our data management […]

Older Posts

Of data, big and small

January 16, 2013

Two interesting articles on big data have come across my transom in the past few days, and I wanted to […]

New things on my website

December 11, 2012

I’ve made some minor but significant changes to my website. You can now find all of my videos on this […]

Merger Announcement

December 4, 2012

I just received an email from Bill Stover, CEO & President of YourMembership, announcing the  merger of YourMembership and Affiniscape. […]

New Article Posted – When Using Third-Party Systems, Don’t Leave Valuable Data Behind

December 4, 2012

I’ve posted a new article on my website. While most of my clients use centralized association management software (AMS) systems, which […]

New Article Posted – Why Associations Struggle with Business Intelligence

December 3, 2012

I’ve posted a new article on my website.   For over five years, I have been writing about the benefits of […]

Are you asking your customers (or members)?

November 6, 2012

I recently received the monthly newsletter from Matrix Group, one of the many  vendors on my list of AMS vendors. […]

Do You REALLY Know What Visitors Think of Your Website?

October 22, 2012

My friend and colleague Ray van Hilst at Vanguard Technology is conducting an association benchmarking survey about website redesign. Ray […]

Coming soon – iMIS 20

October 9, 2012

I had the opportunity to get a sneak-peak at iMIS 20, which ASI is releasing on December 6, 2012, at […]

Technology philosophy #7 – Have a disaster recovery plan

September 25, 2012

This one isn’t so much a philosophy as just a sensible business practice. You MUST have some type of disaster […]

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