Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Improvement is never linear

By Wes Trochlil | June 10, 2026

Improvement is never linear One of the many lessons one learns over a lifetime is that improvement, regardless of what you’re trying to improve, is never linear. That is, you’ll always have days where you’re better, and days where you don’t improve, or maybe even fall back. And so it is with data management. Even if you […]

Don’t forget to take a “before” picture!

By Wes Trochlil | June 3, 2026

Don’t forget to take a “before” picture! Whenever I start on a big home clean up or renovation project, I like to take a “before” picture, so that I can see the progress that was made when the project is complete. (Ironically, even though I’m the son of an award-winning amateur photographer, I often forget […]

Are you being penny wise and pound foolish?

By Wes Trochlil | May 27, 2026

Are you being penny wise and pound foolish? Two quick customer service stories to illustrate a point: First story: I’ve used the same email provider for more than 20 years. But for technical reasons, recently I needed to switch providers, so I canceled my service with them a few weeks in advance of my renewal. […]

AMS Products are getting better – and what that means for you

By Wes Trochlil | May 20, 2026

AMS Products are getting better – and what that means for you I’ve been working in and with AMS products for 36 years (27 years of consulting, nine years as an association staffer). And I can say with great confidence that the systems available today are much better than they were 36 years ago! (Shocking, I know.) But […]

Using AI beyond content generation

By Wes Trochlil | May 13, 2026

Using AI beyond content generation Recent surveys by ASAE and others suggest nearly 90% of associations are using AI for some type of content generation (e.g., creating blog posts, newsletter articles, “canned” responses to inquiries, etc.). That is great, but when it comes to data management, there are so many more opportunities for leveraging AI. Here are some ideas […]

Older Posts

New Article Posted – What's Plaguing Associations 2012 – The Dog That Didn't Bark

September 17, 2012

I’ve posted a new article on my website. For six years I have conducted a one-question, non-scientific survey of association executives, […]

Technology philosophy #1 – More effective, not just more efficient

September 17, 2012

Last month in Dallas I had the opportunity to speak at the AMC Institute on Technology Issues Facing Association Management […]

It’s Time For The Sixth Annual One-Question Survey!

August 27, 2012

Since 2007, I’ve been conducting an annual non-scientific survey of associations, asking them what their biggest data management issues are. […]

My favorite technologies – # 5 of 5 – Evernote

August 24, 2012

This is the last of five blog posts on my favorite technologies. Evernote, quite simply, is a place to put […]

My favorite technologies – # 4 of 5 – Logmein

August 23, 2012

This is the fourth of five blog posts on my favorite technologies. Simply put, Logmein is an online service that […]

My favorite technologies – # 3 of 5 – Dropbox

August 22, 2012

This is the third of five blog posts on my favorite technologies. Since opening my consulting business over a decade […]

My favorite technologies – # 2 of 5 – Dymo label printer

August 21, 2012

This is the second of five blog posts on my favorite technologies. Many years ago, I worked at a small […]

New Article Posted – Relevance is the Key to Understanding Your Audience

August 20, 2012

I’ve posted a new article on my website. Consider these statistics: 107 trillion emails were sent in 2010. Over 1.5 trillion texts. There are over […]

My favorite technologies – # 1 of 5 – TextExpander and Keyboard Maestro

August 20, 2012

I recently had the opportunity to speak at the AMC Institute’s Summer Conference in Dallas, just prior to the ASAE […]

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