Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Improvement is never linear

By Wes Trochlil | June 10, 2026

Improvement is never linear One of the many lessons one learns over a lifetime is that improvement, regardless of what you’re trying to improve, is never linear. That is, you’ll always have days where you’re better, and days where you don’t improve, or maybe even fall back. And so it is with data management. Even if you […]

Don’t forget to take a “before” picture!

By Wes Trochlil | June 3, 2026

Don’t forget to take a “before” picture! Whenever I start on a big home clean up or renovation project, I like to take a “before” picture, so that I can see the progress that was made when the project is complete. (Ironically, even though I’m the son of an award-winning amateur photographer, I often forget […]

Are you being penny wise and pound foolish?

By Wes Trochlil | May 27, 2026

Are you being penny wise and pound foolish? Two quick customer service stories to illustrate a point: First story: I’ve used the same email provider for more than 20 years. But for technical reasons, recently I needed to switch providers, so I canceled my service with them a few weeks in advance of my renewal. […]

AMS Products are getting better – and what that means for you

By Wes Trochlil | May 20, 2026

AMS Products are getting better – and what that means for you I’ve been working in and with AMS products for 36 years (27 years of consulting, nine years as an association staffer). And I can say with great confidence that the systems available today are much better than they were 36 years ago! (Shocking, I know.) But […]

Using AI beyond content generation

By Wes Trochlil | May 13, 2026

Using AI beyond content generation Recent surveys by ASAE and others suggest nearly 90% of associations are using AI for some type of content generation (e.g., creating blog posts, newsletter articles, “canned” responses to inquiries, etc.). That is great, but when it comes to data management, there are so many more opportunities for leveraging AI. Here are some ideas […]

Older Posts

Pet Peeve of the Day

July 23, 2012

Opt outs that require you to enter the email address at which I no longer want to receive your emails. […]

New Article Posted – Treat Your Volunteers Like the Gold That They Are

July 19, 2012

I’ve posted a new article on my website. Ask yourself this: In the past month, how many times have you heard […]

New Article Posted – The Four Key Ingredients to a Successful AMS Implementation

June 22, 2012

I’ve posted a new article on my website. There are several ingredients to a successful AMS implementation. I’ve identified four key […]

MGI Benchmarking Report has some interesting results

May 29, 2012

If you haven’t already, you should download and read Marketing General’s 2012 Membership Marketing Benchmark Report, which you can request […]

Join me next week on David Nour's IMPACT Webinar

May 24, 2012

I’ll be a guest next week on David Nour’s IMPACT Webinar Series, from noon to 1pm Eastern, on Tuesday, May […]

Member Engagement – It's all the rage!

May 22, 2012

You’d have to be under a rock not be familiar with the phrase “member engagement.” A google search on the […]

New Article Posted – Four Areas Where Most Associations are Underutilizing Their AMS

May 21, 2012

I’ve posted a new article on my website. When I meet with association management software (AMS) vendors to discuss their products […]

Would you trust a mechanic with decades-old tools?

May 10, 2012

If you have a car that was manufactured in the past ten years and you’ve taken it into the shop, […]

Two New AMS Vendors Added to the List

May 8, 2012

I recently viewed demos from two new AMS vendors (well, new to me), which I’ve added to my list of […]

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