Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Lots of feedback is a GOOD thing!

By Wes Trochlil | July 29, 2026

Lots of feedback is a GOOD thing! A client in the middle of their AMS implementation said to me: “I’m getting a LOT of feedback from staff about what the system can and cannot do. Is that good or bad?” My response: “Feedback means they’re actually in the system and using it! That’s a good […]

Doing the reps…

By Wes Trochlil | July 22, 2026

Doing the reps… I’m helping a client with the implementation of a new AMS. During a recent call, their internal project manager said “I’m still not as familiar with the system as I’d like to be. I need to get in there more often and play around.” I responded: “That’s exactly right. I suggest you […]

Add one, remove one

By Wes Trochlil | July 15, 2026

Add one, remove one In the world of home-organizing, there’s the “one in, one out” rule. Simply put, for every new item that enters your home, one similar item must leave, helping to maintain a constant level of possessions and prevent clutter accumulation. This would be a great rule for database managers when considering adding new fields […]

Spring cleaning, all year long

By Wes Trochlil | July 8, 2026

Spring cleaning, all year long I talk frequently about “weeding the garden,” the idea that proactively managing your data, consistently, over time, is a better practice than trying to clean up the data in one big effort once every couple of years. But beyond the data itself, weeding the garden should also include making sure all […]

Don’t fall into the arrival fallacy trap

By Wes Trochlil | July 1, 2026

Don’t fall into the arrival fallacy trap The arrival fallacy is the false belief that reaching a specific milestone or achieving an external goal will automatically bring lasting happiness and fulfillment. I see this a lot when associations are seeking a new AMS. The thinking is “If we just get the right AMS, all of our data management […]

Older Posts

MGI Benchmarking Report has some interesting results

May 29, 2012

If you haven’t already, you should download and read Marketing General’s 2012 Membership Marketing Benchmark Report, which you can request […]

Join me next week on David Nour's IMPACT Webinar

May 24, 2012

I’ll be a guest next week on David Nour’s IMPACT Webinar Series, from noon to 1pm Eastern, on Tuesday, May […]

Member Engagement – It's all the rage!

May 22, 2012

You’d have to be under a rock not be familiar with the phrase “member engagement.” A google search on the […]

New Article Posted – Four Areas Where Most Associations are Underutilizing Their AMS

May 21, 2012

I’ve posted a new article on my website. When I meet with association management software (AMS) vendors to discuss their products […]

Would you trust a mechanic with decades-old tools?

May 10, 2012

If you have a car that was manufactured in the past ten years and you’ve taken it into the shop, […]

Two New AMS Vendors Added to the List

May 8, 2012

I recently viewed demos from two new AMS vendors (well, new to me), which I’ve added to my list of […]

Kudos to ASAE

April 19, 2012

I’ve served as a volunteer for ASAE for many, many years. (My first volunteer effort was writing an article for […]

How Training Should be Done

March 23, 2012

I’ve written many times about the importance of training. (I’ve even done a teleseminar on it!) And far too often, […]

See the man! – Speaking at NESAE

March 14, 2012

I’ll be speaking at the upcoming New England Society of Association Executives’ Technology Conference on Friday, March 30, 2012, in […]

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