Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Data management is improvisation

By Wes Trochlil | September 16, 2026

Data management is improvisation I was listening to a podcast recently featuring TV writer Rob Long. During the podcast he said (I’m paraphrasing) that, in order to be successful, one needs to learn to improvise, because nothing in life ever goes as planned. One of my favorite sayings is, “If you want to make God […]

Who own the AMS company is like the weather…

By Wes Trochlil | September 9, 2026

Who own the AMS company is like the weather… When I work with clients to find a new AMS, one of the most common questions I get is: “Is the software company owned by private equity or is it privately owned?” While I think this is a legitimate question to ask and have answered, it […]

“As good or better than me.”

By Wes Trochlil | September 2, 2026

“As good or better than me.” I was recently speaking with a software developer working on AI and we were discussing using natural language querying in an AMS. I told him, “The biggest challenge you face is that the first time the AI is wrong, staff will never use it again.” He agreed but then added: “The […]

Documentation is insurance

By Wes Trochlil | August 26, 2026

Documentation is insurance In a conversation with a client about their data management needs, the client pointed out that if they lost one or two key staff members, so much institutional knowledge would go with them that the association would have real difficulty managing their AMS. I recommended that they should document all of their key processes so […]

It all comes down to fundamentals

By Wes Trochlil | August 12, 2026

It all comes down to fundamentals I’m preparing for a webinar that I’m presenting in a couple of weeks, on using data to improve marketing and communications. This is a presentation (in one form or another) that I’ve made for nearly 20 years, and it includes an excellent case study of one association that dramatically improved their […]

Older Posts

My favorite technologies – # 2 of 5 – Dymo label printer

August 21, 2012

This is the second of five blog posts on my favorite technologies. Many years ago, I worked at a small […]

New Article Posted – Relevance is the Key to Understanding Your Audience

August 20, 2012

I’ve posted a new article on my website. Consider these statistics: 107 trillion emails were sent in 2010. Over 1.5 trillion texts. There are over […]

My favorite technologies – # 1 of 5 – TextExpander and Keyboard Maestro

August 20, 2012

I recently had the opportunity to speak at the AMC Institute’s Summer Conference in Dallas, just prior to the ASAE […]

Pet Peeve of the Day

July 23, 2012

Opt outs that require you to enter the email address at which I no longer want to receive your emails. […]

New Article Posted – Treat Your Volunteers Like the Gold That They Are

July 19, 2012

I’ve posted a new article on my website. Ask yourself this: In the past month, how many times have you heard […]

New Article Posted – The Four Key Ingredients to a Successful AMS Implementation

June 22, 2012

I’ve posted a new article on my website. There are several ingredients to a successful AMS implementation. I’ve identified four key […]

MGI Benchmarking Report has some interesting results

May 29, 2012

If you haven’t already, you should download and read Marketing General’s 2012 Membership Marketing Benchmark Report, which you can request […]

Join me next week on David Nour's IMPACT Webinar

May 24, 2012

I’ll be a guest next week on David Nour’s IMPACT Webinar Series, from noon to 1pm Eastern, on Tuesday, May […]

Member Engagement – It's all the rage!

May 22, 2012

You’d have to be under a rock not be familiar with the phrase “member engagement.” A google search on the […]

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