Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Improvement is never linear

By Wes Trochlil | June 10, 2026

Improvement is never linear One of the many lessons one learns over a lifetime is that improvement, regardless of what you’re trying to improve, is never linear. That is, you’ll always have days where you’re better, and days where you don’t improve, or maybe even fall back. And so it is with data management. Even if you […]

Don’t forget to take a “before” picture!

By Wes Trochlil | June 3, 2026

Don’t forget to take a “before” picture! Whenever I start on a big home clean up or renovation project, I like to take a “before” picture, so that I can see the progress that was made when the project is complete. (Ironically, even though I’m the son of an award-winning amateur photographer, I often forget […]

Are you being penny wise and pound foolish?

By Wes Trochlil | May 27, 2026

Are you being penny wise and pound foolish? Two quick customer service stories to illustrate a point: First story: I’ve used the same email provider for more than 20 years. But for technical reasons, recently I needed to switch providers, so I canceled my service with them a few weeks in advance of my renewal. […]

AMS Products are getting better – and what that means for you

By Wes Trochlil | May 20, 2026

AMS Products are getting better – and what that means for you I’ve been working in and with AMS products for 36 years (27 years of consulting, nine years as an association staffer). And I can say with great confidence that the systems available today are much better than they were 36 years ago! (Shocking, I know.) But […]

Using AI beyond content generation

By Wes Trochlil | May 13, 2026

Using AI beyond content generation Recent surveys by ASAE and others suggest nearly 90% of associations are using AI for some type of content generation (e.g., creating blog posts, newsletter articles, “canned” responses to inquiries, etc.). That is great, but when it comes to data management, there are so many more opportunities for leveraging AI. Here are some ideas […]

Older Posts

Interview with Charlie Vinal of Euclid Technology

February 6, 2012

This is the fourth in my 2012 series of podcast interviews that I’ve been conducting with CEOs from providers of association management […]

Interview with Dmitry Buterin of Wild Apricot

February 3, 2012

This is the third in my 2012 series of podcast interviews that I’ve been conducting with CEOs from providers of association management […]

Interview with Brian Choate of Timberlake Membership Software

February 1, 2012

This is the second in my 2012 series of podcast interviews that I’ve been conducting with CEOs from providers of association management […]

Why I don't recommend parallel processing

January 31, 2012

Every so often, a client of mine will ask me about parallel processing. Generally they’ll ask something like “How long […]

Interview with Richard Davis of Avectra

January 30, 2012

This is the first in my 2012 series of podcast interviews that I’ve been conducting with CEOs from providers of association management […]

Don't you know who I am?!?

January 27, 2012

I recently received an online survey from a free newsletter that I subscribe to. The very first question asked me […]

The challenge for Business Development managers using an AMS

January 25, 2012

One of the most common gripes I hear when I talk with business development staff within associations is that they […]

Attention vendors! Check your work! – A lesson we can all learn

January 24, 2012

I’m conducting a search for a new AMS on behalf of one of my clients. We requested responses, including pricing, […]

New Article Posted – Seven Steps for Selecting a New Association Management System

January 19, 2012

I’ve posted a new article on my website. Although every system selection process has its nuances (over the past dozen years […]

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