Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Lots of feedback is a GOOD thing!

By Wes Trochlil | July 29, 2026

Lots of feedback is a GOOD thing! A client in the middle of their AMS implementation said to me: “I’m getting a LOT of feedback from staff about what the system can and cannot do. Is that good or bad?” My response: “Feedback means they’re actually in the system and using it! That’s a good […]

Doing the reps…

By Wes Trochlil | July 22, 2026

Doing the reps… I’m helping a client with the implementation of a new AMS. During a recent call, their internal project manager said “I’m still not as familiar with the system as I’d like to be. I need to get in there more often and play around.” I responded: “That’s exactly right. I suggest you […]

Add one, remove one

By Wes Trochlil | July 15, 2026

Add one, remove one In the world of home-organizing, there’s the “one in, one out” rule. Simply put, for every new item that enters your home, one similar item must leave, helping to maintain a constant level of possessions and prevent clutter accumulation. This would be a great rule for database managers when considering adding new fields […]

Spring cleaning, all year long

By Wes Trochlil | July 8, 2026

Spring cleaning, all year long I talk frequently about “weeding the garden,” the idea that proactively managing your data, consistently, over time, is a better practice than trying to clean up the data in one big effort once every couple of years. But beyond the data itself, weeding the garden should also include making sure all […]

Don’t fall into the arrival fallacy trap

By Wes Trochlil | July 1, 2026

Don’t fall into the arrival fallacy trap The arrival fallacy is the false belief that reaching a specific milestone or achieving an external goal will automatically bring lasting happiness and fulfillment. I see this a lot when associations are seeking a new AMS. The thinking is “If we just get the right AMS, all of our data management […]

Older Posts

Beware over-engineering

March 12, 2012

One of the greatest dangers of having access to the latest and greatest technology is over-engineering. That is, searching for […]

New Article Posted – Do They Know What You Offer?

March 5, 2012

I’ve posted a new article on my website. I recently received an email from a past client (and current colleague!) of […]

When training, provide context

February 15, 2012

One of the most important things you can do when training new users in a database is to provide context. […]

It requires discipline to succeed

February 13, 2012

I was sitting in a  meeting recently for an organization I do volunteer work with. The organization was explaining that […]

Interview with Bill Stover of YourMembership.com

February 8, 2012

This is the fifth in my 2012 series of podcast interviews that I’ve been conducting with CEOs from providers of association management […]

Job Listing in DC area (Reston, VA)

February 7, 2012

My colleague Jen Johnson at the National Council of Teachers of Mathematics is seeking to fill a senior manager position, overseeing customer service […]

Interview with Charlie Vinal of Euclid Technology

February 6, 2012

This is the fourth in my 2012 series of podcast interviews that I’ve been conducting with CEOs from providers of association management […]

Interview with Dmitry Buterin of Wild Apricot

February 3, 2012

This is the third in my 2012 series of podcast interviews that I’ve been conducting with CEOs from providers of association management […]

Interview with Brian Choate of Timberlake Membership Software

February 1, 2012

This is the second in my 2012 series of podcast interviews that I’ve been conducting with CEOs from providers of association management […]

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