I was sitting in a meeting recently for an organization I do volunteer work with. The organization was explaining that they are tracking “face-to-face” engagement by tracking in-person meeting registrations. When I asked if they were also tracking face-tof-ace meetings like the one I was sitting in, there was an uncomfortable pause and then a less-than-confident “yes” response. I’d be willing to bet the real answer is “no.” And the reason is simply discipline.
To track meeting registrations, especially for paid meetings, requires very little discipline. After all, there’s money involved, and it’s in everyone’s best interest to keep track of the money (and thus, the attendees).
On the other hand, tracking volunteers who show up for a face-to-face meeting DOES require discipline. Someone has to be responsible for tracking who actually shows up and then has to enter that information into the database. That’s (seemingly) a lot more steps than just tracking paid registration.
I’ve pointed out in other posts that the most successful organizations I work with are those that are most disciplined about how they manage data. ALL the data.
How disciplined are you?