Pet Peeve of the Day

Opt outs that require you to enter the email address at which I no longer want to receive your emails. If YOU sent me the email, why can’t your opt-out system detect WHICH email you sent the email to, and the opt me out automatically?

I’ve got at least four email addresses. When I click “unsubscribe” I shouldn’t have to go back to my email to figure out WHICH email you’re sending to. You should do that work for me.

Hopefully you’re not doing this to your members and customers.

About Wes Trochlil

For a quarter century, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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