Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Lots of feedback is a GOOD thing!

By Wes Trochlil | July 29, 2026

Lots of feedback is a GOOD thing! A client in the middle of their AMS implementation said to me: “I’m getting a LOT of feedback from staff about what the system can and cannot do. Is that good or bad?” My response: “Feedback means they’re actually in the system and using it! That’s a good […]

Doing the reps…

By Wes Trochlil | July 22, 2026

Doing the reps… I’m helping a client with the implementation of a new AMS. During a recent call, their internal project manager said “I’m still not as familiar with the system as I’d like to be. I need to get in there more often and play around.” I responded: “That’s exactly right. I suggest you […]

Add one, remove one

By Wes Trochlil | July 15, 2026

Add one, remove one In the world of home-organizing, there’s the “one in, one out” rule. Simply put, for every new item that enters your home, one similar item must leave, helping to maintain a constant level of possessions and prevent clutter accumulation. This would be a great rule for database managers when considering adding new fields […]

Spring cleaning, all year long

By Wes Trochlil | July 8, 2026

Spring cleaning, all year long I talk frequently about “weeding the garden,” the idea that proactively managing your data, consistently, over time, is a better practice than trying to clean up the data in one big effort once every couple of years. But beyond the data itself, weeding the garden should also include making sure all […]

Don’t fall into the arrival fallacy trap

By Wes Trochlil | July 1, 2026

Don’t fall into the arrival fallacy trap The arrival fallacy is the false belief that reaching a specific milestone or achieving an external goal will automatically bring lasting happiness and fulfillment. I see this a lot when associations are seeking a new AMS. The thinking is “If we just get the right AMS, all of our data management […]

Older Posts

Why transactional databases don't make good data warehouses

February 8, 2013

Very often I’m asked by my clients: “Why can’t I get a report out of my database comparing year-to-year data […]

Either you'll test it, or your customers will

February 6, 2013

During the implementation phase of a new association management system, one of the most critical phases is the testing phase. […]

How NOT to apologize…

February 5, 2013

We all make mistakes in our work. As the old saying goes, it’s not the mistakes you make, it’s how […]

Did you expect them to just KNOW how to do it?

February 4, 2013

I was once on a tour of a plant where conveyor belts were being manufactured. I noticed that one of […]

All choices involve trade-offs

February 1, 2013

The economist and political writer Thomas Sowell once wrote: “There are no solutions, only trade-offs.” What Sowell means, of course, […]

Update on YourMembership and Affiniscape

January 25, 2013

I reported recently on the merger of YourMembership and Affiniscape. The new company name is YourMembership, and not surprisingly, YourMembership has […]

TWO New Articles Posted

January 24, 2013

I’ve posted two new articles on my website. The first is Your “Marriage” with your AMS Vendor, which outlines how your […]

Are you (really) thanking your donors?

January 23, 2013

At the end of this past year I made donations to four charitable organizations. While the donations were not the […]

Best Practices in Association Technology from TMA Resources

January 22, 2013

If you haven’t already, be sure to check out TMA Resources’ video series, Best Practices in Association Technology, featuring some […]

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