Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Improvement is never linear

By Wes Trochlil | June 10, 2026

Improvement is never linear One of the many lessons one learns over a lifetime is that improvement, regardless of what you’re trying to improve, is never linear. That is, you’ll always have days where you’re better, and days where you don’t improve, or maybe even fall back. And so it is with data management. Even if you […]

Don’t forget to take a “before” picture!

By Wes Trochlil | June 3, 2026

Don’t forget to take a “before” picture! Whenever I start on a big home clean up or renovation project, I like to take a “before” picture, so that I can see the progress that was made when the project is complete. (Ironically, even though I’m the son of an award-winning amateur photographer, I often forget […]

Are you being penny wise and pound foolish?

By Wes Trochlil | May 27, 2026

Are you being penny wise and pound foolish? Two quick customer service stories to illustrate a point: First story: I’ve used the same email provider for more than 20 years. But for technical reasons, recently I needed to switch providers, so I canceled my service with them a few weeks in advance of my renewal. […]

AMS Products are getting better – and what that means for you

By Wes Trochlil | May 20, 2026

AMS Products are getting better – and what that means for you I’ve been working in and with AMS products for 36 years (27 years of consulting, nine years as an association staffer). And I can say with great confidence that the systems available today are much better than they were 36 years ago! (Shocking, I know.) But […]

Using AI beyond content generation

By Wes Trochlil | May 13, 2026

Using AI beyond content generation Recent surveys by ASAE and others suggest nearly 90% of associations are using AI for some type of content generation (e.g., creating blog posts, newsletter articles, “canned” responses to inquiries, etc.). That is great, but when it comes to data management, there are so many more opportunities for leveraging AI. Here are some ideas […]

Older Posts

TWO New Articles Posted

January 24, 2013

I’ve posted two new articles on my website. The first is Your “Marriage” with your AMS Vendor, which outlines how your […]

Are you (really) thanking your donors?

January 23, 2013

At the end of this past year I made donations to four charitable organizations. While the donations were not the […]

Best Practices in Association Technology from TMA Resources

January 22, 2013

If you haven’t already, be sure to check out TMA Resources’ video series, Best Practices in Association Technology, featuring some […]

Of data, big and small

January 16, 2013

Two interesting articles on big data have come across my transom in the past few days, and I wanted to […]

New things on my website

December 11, 2012

I’ve made some minor but significant changes to my website. You can now find all of my videos on this […]

Merger Announcement

December 4, 2012

I just received an email from Bill Stover, CEO & President of YourMembership, announcing the  merger of YourMembership and Affiniscape. […]

New Article Posted – When Using Third-Party Systems, Don’t Leave Valuable Data Behind

December 4, 2012

I’ve posted a new article on my website. While most of my clients use centralized association management software (AMS) systems, which […]

New Article Posted – Why Associations Struggle with Business Intelligence

December 3, 2012

I’ve posted a new article on my website.   For over five years, I have been writing about the benefits of […]

Are you asking your customers (or members)?

November 6, 2012

I recently received the monthly newsletter from Matrix Group, one of the many  vendors on my list of AMS vendors. […]

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