Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Improvement is never linear

By Wes Trochlil | June 10, 2026

Improvement is never linear One of the many lessons one learns over a lifetime is that improvement, regardless of what you’re trying to improve, is never linear. That is, you’ll always have days where you’re better, and days where you don’t improve, or maybe even fall back. And so it is with data management. Even if you […]

Don’t forget to take a “before” picture!

By Wes Trochlil | June 3, 2026

Don’t forget to take a “before” picture! Whenever I start on a big home clean up or renovation project, I like to take a “before” picture, so that I can see the progress that was made when the project is complete. (Ironically, even though I’m the son of an award-winning amateur photographer, I often forget […]

Are you being penny wise and pound foolish?

By Wes Trochlil | May 27, 2026

Are you being penny wise and pound foolish? Two quick customer service stories to illustrate a point: First story: I’ve used the same email provider for more than 20 years. But for technical reasons, recently I needed to switch providers, so I canceled my service with them a few weeks in advance of my renewal. […]

AMS Products are getting better – and what that means for you

By Wes Trochlil | May 20, 2026

AMS Products are getting better – and what that means for you I’ve been working in and with AMS products for 36 years (27 years of consulting, nine years as an association staffer). And I can say with great confidence that the systems available today are much better than they were 36 years ago! (Shocking, I know.) But […]

Using AI beyond content generation

By Wes Trochlil | May 13, 2026

Using AI beyond content generation Recent surveys by ASAE and others suggest nearly 90% of associations are using AI for some type of content generation (e.g., creating blog posts, newsletter articles, “canned” responses to inquiries, etc.). That is great, but when it comes to data management, there are so many more opportunities for leveraging AI. Here are some ideas […]

Older Posts

A question for my association colleagues

May 7, 2013

My question: Why do associations frequently “hide” audience feedback from speakers? When I work with my clients, a common discussion […]

Put Your Data to Work! – 52 Tips and Techniques

May 6, 2013

If you don’t own it, you should! Buy it in e-book or printed form. Click here to learn more about […]

Champagne Tastes on a Beer Budget

May 1, 2013

You’ve probably heard that phrase before. Essentially it means wanting much nicer things than we can actually afford. Or expecting […]

You Can't Measure Success without Clear Objectives

April 29, 2013

I was speaking with two contacts at a client of mine about their multiple membership programs. One of the programs […]

New Article Posted – The More Things Change, the More They Stay the Same

April 24, 2013

I’ve posted a new article on my website. From what I read and hear, it seems engagement, and particularly member engagement, […]

Big Data – which is good, which is not?

April 1, 2013

I saw this quote recently and think it’s dead on: “‘Big data’ is what happens when the cost of storing […]

New Article Posted – Getting it Done: Who, How, and with What

March 21, 2013

I’ve posted a new article on my website. The intersection of people, process, and technology  occurs throughout every organization. For any […]

Small things can make a BIG difference

March 11, 2013

I continually surprise myself when I make what are seemingly minor changes in how I do something and find that […]

New Article Posted – Are you a Control Freak?

March 8, 2013

I’ve posted a new article on my website. What happens when someone on your staff is stealing money? And what can […]

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