Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Lots of feedback is a GOOD thing!

By Wes Trochlil | July 29, 2026

Lots of feedback is a GOOD thing! A client in the middle of their AMS implementation said to me: “I’m getting a LOT of feedback from staff about what the system can and cannot do. Is that good or bad?” My response: “Feedback means they’re actually in the system and using it! That’s a good […]

Doing the reps…

By Wes Trochlil | July 22, 2026

Doing the reps… I’m helping a client with the implementation of a new AMS. During a recent call, their internal project manager said “I’m still not as familiar with the system as I’d like to be. I need to get in there more often and play around.” I responded: “That’s exactly right. I suggest you […]

Add one, remove one

By Wes Trochlil | July 15, 2026

Add one, remove one In the world of home-organizing, there’s the “one in, one out” rule. Simply put, for every new item that enters your home, one similar item must leave, helping to maintain a constant level of possessions and prevent clutter accumulation. This would be a great rule for database managers when considering adding new fields […]

Spring cleaning, all year long

By Wes Trochlil | July 8, 2026

Spring cleaning, all year long I talk frequently about “weeding the garden,” the idea that proactively managing your data, consistently, over time, is a better practice than trying to clean up the data in one big effort once every couple of years. But beyond the data itself, weeding the garden should also include making sure all […]

Don’t fall into the arrival fallacy trap

By Wes Trochlil | July 1, 2026

Don’t fall into the arrival fallacy trap The arrival fallacy is the false belief that reaching a specific milestone or achieving an external goal will automatically bring lasting happiness and fulfillment. I see this a lot when associations are seeking a new AMS. The thinking is “If we just get the right AMS, all of our data management […]

Older Posts

Titles vs. Roles

August 6, 2013

All of my trade and professional association clients track titles. Your title is what you put on your business card. […]

New Article Posted – Your Database: Three Choices

June 20, 2013

I’ve posted a new article on my website. One of my primary consulting services is helping associations select new association management […]

How EVERY vendor should treat their customers; and every association should treat their members

June 18, 2013

I recount below a conversation I had recently with Mark Sedegly, CEO of MemberClicks: Wes: “Mark, do you offer any […]

"Live" from ASAE's Membership, Marketing, and Communications Conference

June 10, 2013

TMA Resources recorded several short video interviews at last week’s ASAE Membership, Marketing, and Communications Conference in Washington, DC. I’ve posted […]

New Article Posted – Obstacles to Measuring Engagement

May 22, 2013

I’ve posted a new article on my website. From what I read and hear, it seems engagement, and particularly member engagement, is […]

The Future of the AMS – A free e-book

May 13, 2013

I participated in a panel discussion of AMS experts on the future of the Association Management System (AMS) hosted by […]

A question for my association colleagues

May 7, 2013

My question: Why do associations frequently “hide” audience feedback from speakers? When I work with my clients, a common discussion […]

Put Your Data to Work! – 52 Tips and Techniques

May 6, 2013

If you don’t own it, you should! Buy it in e-book or printed form. Click here to learn more about […]

Champagne Tastes on a Beer Budget

May 1, 2013

You’ve probably heard that phrase before. Essentially it means wanting much nicer things than we can actually afford. Or expecting […]

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