New Article Posted – Why Associations Struggle with Business Intelligence

I’ve posted a new article on my website.

 

For over five years, I have been writing about the benefits of business intelligence for associations. And for five years I’ve been waiting to see signs of more associations adopting a business intelligence approach to using data. I’ve been waiting patiently for case studies of associations using business intelligence to advance their organization’s mission.

 

But alas, I continue to wait.

Click here to read the rest of the article.

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About Wes Trochlil

For a quarter century, Wes has worked in and with dozens of associations and membership organizations throughout the US, ranging in size from zero staff (all-volunteer) to over 700. In that time Wes has provided a range of consulting services, from general consulting on data management issues to full-scale, association-wide selection and implementation of association management systems.

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