Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Lots of feedback is a GOOD thing!

By Wes Trochlil | July 29, 2026

Lots of feedback is a GOOD thing! A client in the middle of their AMS implementation said to me: “I’m getting a LOT of feedback from staff about what the system can and cannot do. Is that good or bad?” My response: “Feedback means they’re actually in the system and using it! That’s a good […]

Doing the reps…

By Wes Trochlil | July 22, 2026

Doing the reps… I’m helping a client with the implementation of a new AMS. During a recent call, their internal project manager said “I’m still not as familiar with the system as I’d like to be. I need to get in there more often and play around.” I responded: “That’s exactly right. I suggest you […]

Add one, remove one

By Wes Trochlil | July 15, 2026

Add one, remove one In the world of home-organizing, there’s the “one in, one out” rule. Simply put, for every new item that enters your home, one similar item must leave, helping to maintain a constant level of possessions and prevent clutter accumulation. This would be a great rule for database managers when considering adding new fields […]

Spring cleaning, all year long

By Wes Trochlil | July 8, 2026

Spring cleaning, all year long I talk frequently about “weeding the garden,” the idea that proactively managing your data, consistently, over time, is a better practice than trying to clean up the data in one big effort once every couple of years. But beyond the data itself, weeding the garden should also include making sure all […]

Don’t fall into the arrival fallacy trap

By Wes Trochlil | July 1, 2026

Don’t fall into the arrival fallacy trap The arrival fallacy is the false belief that reaching a specific milestone or achieving an external goal will automatically bring lasting happiness and fulfillment. I see this a lot when associations are seeking a new AMS. The thinking is “If we just get the right AMS, all of our data management […]

Older Posts

Budget for training AFTER go-live

January 11, 2016

As I noted in this post last month, one of the most common complaints I hear from my clients is a […]

If your dropdown menu has more than seven choices, it's useless

January 8, 2016

Which dropdown menu am I referring to? Any of them. The paradox of choice is that the more choices we […]

Better tools get better results

January 7, 2016

For Christmas I received a new cookbook, The Food Lab (which I highly recommend). Several pages of the book are […]

Do your webinars really need to be live?

January 6, 2016

I was working with a client recently and the issue of webinars came up in the conversation. The association represents a […]

New Article Posted – Using Interactional Data to Increase Engagement and Revenue

December 22, 2015

Association management systems (AMS) as a specific software product have existed for more than 30 years. Not surprisingly, the original […]

Mistakes will be made

December 10, 2015

One of my favorite comic strips was “Life in Hell” and one of my favorite strips from that series was […]

Not just training, but RE-training…

December 9, 2015

I talk to associations every week about the challenges they are facing with their data management systems. One of the […]

The rise of the data manager

December 4, 2015

In my recently released benchmarking survey of association data management, I asked the following question: “Do you have a specific position […]

Small, medium, large? Depends who you ask.

December 3, 2015

I recently read on an association forum the following phrase: “We have a mid-sized meeting with around 7,000 attendees…” What caught my […]

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