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New Article Posted – You're not marketing too much, you're marketing wrong!
“One of the problems we have is that we’re marketing too much. We’re sending too many emails to our members.” […]
Sometimes it doesn't make sense to market…
Although I’m a marketer at heart, I know that sometimes it doesn’t make sense to do certain types of marketing. […]
Take part in the Tagoras Learning + Technology Survey
My good friends at Tagoras Consulting are working on their latest Association Learning + Technology report. But they need input […]
"Learning is a process, not an event"
I attended a luncheon hosted by Tagoras a couple months ago, and one of my takeaways was this thought: “Learning […]
“Is this your first time attending?”
If you’ve ever registered for a large conference (e.g., an association’s annual conference), you’ve probably seen this question on the […]
ALL resources are limited
I’ve written in the past (here, here, and here) that it’s important to understand that all decisions require a trade-off. […]
Want to improve user adoption? Get rid of the screen noise
As a former association executive who spent many years working in the association database, I remember the days of having […]
Seek first to understand – Redux
I’ve written about this before (here and here), but it’s so pervasive in my meetings with clients and vendors that […]
An excellent interview – with me!
Here’s an interview of me conducted recently by Celisa Steele of Tagoras Consulting around data management. A nice quick 20 […]
