Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Improvement is never linear

By Wes Trochlil | June 10, 2026

Improvement is never linear One of the many lessons one learns over a lifetime is that improvement, regardless of what you’re trying to improve, is never linear. That is, you’ll always have days where you’re better, and days where you don’t improve, or maybe even fall back. And so it is with data management. Even if you […]

Don’t forget to take a “before” picture!

By Wes Trochlil | June 3, 2026

Don’t forget to take a “before” picture! Whenever I start on a big home clean up or renovation project, I like to take a “before” picture, so that I can see the progress that was made when the project is complete. (Ironically, even though I’m the son of an award-winning amateur photographer, I often forget […]

Are you being penny wise and pound foolish?

By Wes Trochlil | May 27, 2026

Are you being penny wise and pound foolish? Two quick customer service stories to illustrate a point: First story: I’ve used the same email provider for more than 20 years. But for technical reasons, recently I needed to switch providers, so I canceled my service with them a few weeks in advance of my renewal. […]

AMS Products are getting better – and what that means for you

By Wes Trochlil | May 20, 2026

AMS Products are getting better – and what that means for you I’ve been working in and with AMS products for 36 years (27 years of consulting, nine years as an association staffer). And I can say with great confidence that the systems available today are much better than they were 36 years ago! (Shocking, I know.) But […]

Using AI beyond content generation

By Wes Trochlil | May 13, 2026

Using AI beyond content generation Recent surveys by ASAE and others suggest nearly 90% of associations are using AI for some type of content generation (e.g., creating blog posts, newsletter articles, “canned” responses to inquiries, etc.). That is great, but when it comes to data management, there are so many more opportunities for leveraging AI. Here are some ideas […]

Older Posts

New Article Posted – You're not marketing too much, you're marketing wrong!

September 21, 2015

“One of the problems we have is that we’re marketing too much. We’re sending too many emails to our members.” […]

Sometimes it doesn't make sense to market…

September 18, 2015

Although I’m a marketer at heart, I  know that sometimes it doesn’t make sense to do certain types of marketing. […]

Take part in the Tagoras Learning + Technology Survey

September 17, 2015

My good friends at Tagoras Consulting are working on their latest Association Learning + Technology report. But they need input […]

"Learning is a process, not an event"

September 16, 2015

I attended a luncheon hosted by Tagoras a couple months ago, and one of my takeaways was this thought: “Learning […]

“Is this your first time attending?”

September 15, 2015

If you’ve ever registered for a large conference (e.g., an association’s annual conference), you’ve probably seen this question on the […]

ALL resources are limited

September 14, 2015

I’ve written in the past (here, here, and here) that it’s important to understand that all decisions require a trade-off. […]

Want to improve user adoption? Get rid of the screen noise

September 11, 2015

As a former association executive who spent many years working in the association database, I remember the days of having […]

Seek first to understand – Redux

September 10, 2015

I’ve written about this before (here and here), but it’s so pervasive in my meetings with clients and vendors that […]

An excellent interview – with me!

September 9, 2015

Here’s an interview of me conducted recently by Celisa Steele of Tagoras Consulting around data management. A nice quick 20 […]

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