Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Lots of feedback is a GOOD thing!

By Wes Trochlil | July 29, 2026

Lots of feedback is a GOOD thing! A client in the middle of their AMS implementation said to me: “I’m getting a LOT of feedback from staff about what the system can and cannot do. Is that good or bad?” My response: “Feedback means they’re actually in the system and using it! That’s a good […]

Doing the reps…

By Wes Trochlil | July 22, 2026

Doing the reps… I’m helping a client with the implementation of a new AMS. During a recent call, their internal project manager said “I’m still not as familiar with the system as I’d like to be. I need to get in there more often and play around.” I responded: “That’s exactly right. I suggest you […]

Add one, remove one

By Wes Trochlil | July 15, 2026

Add one, remove one In the world of home-organizing, there’s the “one in, one out” rule. Simply put, for every new item that enters your home, one similar item must leave, helping to maintain a constant level of possessions and prevent clutter accumulation. This would be a great rule for database managers when considering adding new fields […]

Spring cleaning, all year long

By Wes Trochlil | July 8, 2026

Spring cleaning, all year long I talk frequently about “weeding the garden,” the idea that proactively managing your data, consistently, over time, is a better practice than trying to clean up the data in one big effort once every couple of years. But beyond the data itself, weeding the garden should also include making sure all […]

Don’t fall into the arrival fallacy trap

By Wes Trochlil | July 1, 2026

Don’t fall into the arrival fallacy trap The arrival fallacy is the false belief that reaching a specific milestone or achieving an external goal will automatically bring lasting happiness and fulfillment. I see this a lot when associations are seeking a new AMS. The thinking is “If we just get the right AMS, all of our data management […]

Older Posts

Data Breach – Not if, but when

October 9, 2015

  Many associations, because they are small and have relatively low volume on their e-commerce sites, believe they are not […]

A Can't-Miss event for senior-level execs in professional development

October 1, 2015

In less than a month, I’ll be serving as one of the select faculty at the Leading Learning Symposium, presented […]

Are you testing training effectiveness?

September 25, 2015

When you do training (you ARE doing training, right?) in your association management software system, are you testing for learning […]

“Sage on the stage becomes guide on the side”

September 24, 2015

I heard these words at a recent luncheon hosted by Tagoras Consulting. Jeff Cobb was talking about the change in […]

Two upcoming events

September 23, 2015

I’m speaking at two events on Thursday, October 1, one virtual and one in-person. At 1pm eastern I’ll be speaking […]

It's about the fundamentals

September 22, 2015

In football, coaches will often refer to “getting back to blocking and tackling.” Usually this is in reference to how […]

New Article Posted – You're not marketing too much, you're marketing wrong!

September 21, 2015

“One of the problems we have is that we’re marketing too much. We’re sending too many emails to our members.” […]

Sometimes it doesn't make sense to market…

September 18, 2015

Although I’m a marketer at heart, I  know that sometimes it doesn’t make sense to do certain types of marketing. […]

Take part in the Tagoras Learning + Technology Survey

September 17, 2015

My good friends at Tagoras Consulting are working on their latest Association Learning + Technology report. But they need input […]

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