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“Sage on the stage becomes guide on the side”
I heard these words at a recent luncheon hosted by Tagoras Consulting. Jeff Cobb was talking about the change in […]
Two upcoming events
I’m speaking at two events on Thursday, October 1, one virtual and one in-person. At 1pm eastern I’ll be speaking […]
It's about the fundamentals
In football, coaches will often refer to “getting back to blocking and tackling.” Usually this is in reference to how […]
New Article Posted – You're not marketing too much, you're marketing wrong!
“One of the problems we have is that we’re marketing too much. We’re sending too many emails to our members.” […]
Sometimes it doesn't make sense to market…
Although I’m a marketer at heart, I know that sometimes it doesn’t make sense to do certain types of marketing. […]
Take part in the Tagoras Learning + Technology Survey
My good friends at Tagoras Consulting are working on their latest Association Learning + Technology report. But they need input […]
"Learning is a process, not an event"
I attended a luncheon hosted by Tagoras a couple months ago, and one of my takeaways was this thought: “Learning […]
“Is this your first time attending?”
If you’ve ever registered for a large conference (e.g., an association’s annual conference), you’ve probably seen this question on the […]
ALL resources are limited
I’ve written in the past (here, here, and here) that it’s important to understand that all decisions require a trade-off. […]
