Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Lots of feedback is a GOOD thing!

By Wes Trochlil | July 29, 2026

Lots of feedback is a GOOD thing! A client in the middle of their AMS implementation said to me: “I’m getting a LOT of feedback from staff about what the system can and cannot do. Is that good or bad?” My response: “Feedback means they’re actually in the system and using it! That’s a good […]

Doing the reps…

By Wes Trochlil | July 22, 2026

Doing the reps… I’m helping a client with the implementation of a new AMS. During a recent call, their internal project manager said “I’m still not as familiar with the system as I’d like to be. I need to get in there more often and play around.” I responded: “That’s exactly right. I suggest you […]

Add one, remove one

By Wes Trochlil | July 15, 2026

Add one, remove one In the world of home-organizing, there’s the “one in, one out” rule. Simply put, for every new item that enters your home, one similar item must leave, helping to maintain a constant level of possessions and prevent clutter accumulation. This would be a great rule for database managers when considering adding new fields […]

Spring cleaning, all year long

By Wes Trochlil | July 8, 2026

Spring cleaning, all year long I talk frequently about “weeding the garden,” the idea that proactively managing your data, consistently, over time, is a better practice than trying to clean up the data in one big effort once every couple of years. But beyond the data itself, weeding the garden should also include making sure all […]

Don’t fall into the arrival fallacy trap

By Wes Trochlil | July 1, 2026

Don’t fall into the arrival fallacy trap The arrival fallacy is the false belief that reaching a specific milestone or achieving an external goal will automatically bring lasting happiness and fulfillment. I see this a lot when associations are seeking a new AMS. The thinking is “If we just get the right AMS, all of our data management […]

Older Posts

"Learning is a process, not an event"

September 16, 2015

I attended a luncheon hosted by Tagoras a couple months ago, and one of my takeaways was this thought: “Learning […]

“Is this your first time attending?”

September 15, 2015

If you’ve ever registered for a large conference (e.g., an association’s annual conference), you’ve probably seen this question on the […]

ALL resources are limited

September 14, 2015

I’ve written in the past (here, here, and here) that it’s important to understand that all decisions require a trade-off. […]

Want to improve user adoption? Get rid of the screen noise

September 11, 2015

As a former association executive who spent many years working in the association database, I remember the days of having […]

Seek first to understand – Redux

September 10, 2015

I’ve written about this before (here and here), but it’s so pervasive in my meetings with clients and vendors that […]

An excellent interview – with me!

September 9, 2015

Here’s an interview of me conducted recently by Celisa Steele of Tagoras Consulting around data management. A nice quick 20 […]

Why are you hiding my password from me?!?

September 8, 2015

For website developers, a simple question: When you force me to create a new login for your website and ask […]

A must-attend for senior-level execs in professional development

September 4, 2015

  I’m pleased to announce that I’ll be serving as one of the select faculty at the Leading Learning Symposium, […]

Sales is about emotion

September 3, 2015

When you are selling your association products, whether its membership, sponsorships, or exhibits, are you connecting with your buyers at […]

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