Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Improvement is never linear

By Wes Trochlil | June 10, 2026

Improvement is never linear One of the many lessons one learns over a lifetime is that improvement, regardless of what you’re trying to improve, is never linear. That is, you’ll always have days where you’re better, and days where you don’t improve, or maybe even fall back. And so it is with data management. Even if you […]

Don’t forget to take a “before” picture!

By Wes Trochlil | June 3, 2026

Don’t forget to take a “before” picture! Whenever I start on a big home clean up or renovation project, I like to take a “before” picture, so that I can see the progress that was made when the project is complete. (Ironically, even though I’m the son of an award-winning amateur photographer, I often forget […]

Are you being penny wise and pound foolish?

By Wes Trochlil | May 27, 2026

Are you being penny wise and pound foolish? Two quick customer service stories to illustrate a point: First story: I’ve used the same email provider for more than 20 years. But for technical reasons, recently I needed to switch providers, so I canceled my service with them a few weeks in advance of my renewal. […]

AMS Products are getting better – and what that means for you

By Wes Trochlil | May 20, 2026

AMS Products are getting better – and what that means for you I’ve been working in and with AMS products for 36 years (27 years of consulting, nine years as an association staffer). And I can say with great confidence that the systems available today are much better than they were 36 years ago! (Shocking, I know.) But […]

Using AI beyond content generation

By Wes Trochlil | May 13, 2026

Using AI beyond content generation Recent surveys by ASAE and others suggest nearly 90% of associations are using AI for some type of content generation (e.g., creating blog posts, newsletter articles, “canned” responses to inquiries, etc.). That is great, but when it comes to data management, there are so many more opportunities for leveraging AI. Here are some ideas […]

Older Posts

Why are you hiding my password from me?!?

September 8, 2015

For website developers, a simple question: When you force me to create a new login for your website and ask […]

A must-attend for senior-level execs in professional development

September 4, 2015

  I’m pleased to announce that I’ll be serving as one of the select faculty at the Leading Learning Symposium, […]

Sales is about emotion

September 3, 2015

When you are selling your association products, whether its membership, sponsorships, or exhibits, are you connecting with your buyers at […]

Simple Business Rules Make for Easier Data Management

September 2, 2015

Over the years of working with hundreds of clients, I’ve discovered that one of the biggest challenges associations have with […]

Have you tested your backups?

September 1, 2015

  I recently spoke with a small association about the possibility of them acquiring a new data management system. In […]

Two New Articles Posted – What could possibly go wrong during selection and implementation?

August 31, 2015

[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] What could possibly go wrong during the selection and implementation phases of […]

New Article Posted – Association Data Management Trends for 2015

June 18, 2015

Over the course of the past 16 years of consulting, I’ve had the opportunity to work with hundreds of associations, […]

Annual Informz Email Benchmark Report Now Available

May 21, 2015

My clients always ask me about how they’re doing on email as compared to other associations. Ask no longer! Informz […]

New Article Posted – You Have to Actively Manage Your Database

May 20, 2015

I encounter people (often executive staff!) who perceive association management software (AMS) to be similar to other software products like […]

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