Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Lots of feedback is a GOOD thing!

By Wes Trochlil | July 29, 2026

Lots of feedback is a GOOD thing! A client in the middle of their AMS implementation said to me: “I’m getting a LOT of feedback from staff about what the system can and cannot do. Is that good or bad?” My response: “Feedback means they’re actually in the system and using it! That’s a good […]

Doing the reps…

By Wes Trochlil | July 22, 2026

Doing the reps… I’m helping a client with the implementation of a new AMS. During a recent call, their internal project manager said “I’m still not as familiar with the system as I’d like to be. I need to get in there more often and play around.” I responded: “That’s exactly right. I suggest you […]

Add one, remove one

By Wes Trochlil | July 15, 2026

Add one, remove one In the world of home-organizing, there’s the “one in, one out” rule. Simply put, for every new item that enters your home, one similar item must leave, helping to maintain a constant level of possessions and prevent clutter accumulation. This would be a great rule for database managers when considering adding new fields […]

Spring cleaning, all year long

By Wes Trochlil | July 8, 2026

Spring cleaning, all year long I talk frequently about “weeding the garden,” the idea that proactively managing your data, consistently, over time, is a better practice than trying to clean up the data in one big effort once every couple of years. But beyond the data itself, weeding the garden should also include making sure all […]

Don’t fall into the arrival fallacy trap

By Wes Trochlil | July 1, 2026

Don’t fall into the arrival fallacy trap The arrival fallacy is the false belief that reaching a specific milestone or achieving an external goal will automatically bring lasting happiness and fulfillment. I see this a lot when associations are seeking a new AMS. The thinking is “If we just get the right AMS, all of our data management […]

Older Posts

Whether you know or it or not, you already have a data governance policy in place

April 29, 2015

In August at the ASAE Annual Meeting, I’ll be presenting a session on Data Governance along with Deb Hangar, ASAE’s […]

Do you have a "sandbox" environment?

April 24, 2015

When we were kids, the sandbox was the place you could play, and build things, and knock them down and […]

"The board never knows how hard we work."

April 23, 2015

When I work with my clients on their data management issues (especially when choosing a new AMS), I’ll ask them […]

It's the member's "story"

April 21, 2015

When I work with clients on their data management systems, one of the most common requests I get is that […]

Don't miss this important educational event

April 20, 2015

For senior leaders of learning (associations that market and sell continuing education and professional development), you won’t want to miss […]

Profound data analytics may be in the most mundane places

April 17, 2015

At Personifest earlier this week I got to hear Rick Smolan speak on the Human Face of Big Data. Among […]

Some additional thoughts on Personifest

April 16, 2015

Personifest wrapped up yesterday, and while I wasn’t able to attend all three days, I did get to see the […]

Don’t forget about the people

April 14, 2015

In my speeches, my writing, and my work with clients, I often talk about the three key elements of people, […]

Most important news from Personifest so far

April 13, 2015

Last night kicked off Personify’s rebranded annual users conference Personifest. Eric Thurston, Personify’s CEO, discussed several issues related to the […]

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