Blog: Wes’s thoughts, articles, and insights

[ai_chat_window]

My most recent posts

Improvement is never linear

By Wes Trochlil | June 10, 2026

Improvement is never linear One of the many lessons one learns over a lifetime is that improvement, regardless of what you’re trying to improve, is never linear. That is, you’ll always have days where you’re better, and days where you don’t improve, or maybe even fall back. And so it is with data management. Even if you […]

Don’t forget to take a “before” picture!

By Wes Trochlil | June 3, 2026

Don’t forget to take a “before” picture! Whenever I start on a big home clean up or renovation project, I like to take a “before” picture, so that I can see the progress that was made when the project is complete. (Ironically, even though I’m the son of an award-winning amateur photographer, I often forget […]

Are you being penny wise and pound foolish?

By Wes Trochlil | May 27, 2026

Are you being penny wise and pound foolish? Two quick customer service stories to illustrate a point: First story: I’ve used the same email provider for more than 20 years. But for technical reasons, recently I needed to switch providers, so I canceled my service with them a few weeks in advance of my renewal. […]

AMS Products are getting better – and what that means for you

By Wes Trochlil | May 20, 2026

AMS Products are getting better – and what that means for you I’ve been working in and with AMS products for 36 years (27 years of consulting, nine years as an association staffer). And I can say with great confidence that the systems available today are much better than they were 36 years ago! (Shocking, I know.) But […]

Using AI beyond content generation

By Wes Trochlil | May 13, 2026

Using AI beyond content generation Recent surveys by ASAE and others suggest nearly 90% of associations are using AI for some type of content generation (e.g., creating blog posts, newsletter articles, “canned” responses to inquiries, etc.). That is great, but when it comes to data management, there are so many more opportunities for leveraging AI. Here are some ideas […]

Older Posts

New Article Posted – Using an AMS to Provide Member Value – A Case Study

October 20, 2015

A small association (15 staff) serves an international membership of businesses working on electric motors. One of the services this […]

An interesting new service for trade show planners

October 16, 2015

  I had the opportunity to see a short demo of the new trade show planning service from eventr.io (www.eventr.io). […]

Take the SCIPP Association Information Security Assessment

October 13, 2015

  SCIPP International is a nonprofit organization interested in finding out – and sharing back – the extent of the association […]

Data Breach – Not if, but when

October 9, 2015

  Many associations, because they are small and have relatively low volume on their e-commerce sites, believe they are not […]

A Can't-Miss event for senior-level execs in professional development

October 1, 2015

In less than a month, I’ll be serving as one of the select faculty at the Leading Learning Symposium, presented […]

Are you testing training effectiveness?

September 25, 2015

When you do training (you ARE doing training, right?) in your association management software system, are you testing for learning […]

“Sage on the stage becomes guide on the side”

September 24, 2015

I heard these words at a recent luncheon hosted by Tagoras Consulting. Jeff Cobb was talking about the change in […]

Two upcoming events

September 23, 2015

I’m speaking at two events on Thursday, October 1, one virtual and one in-person. At 1pm eastern I’ll be speaking […]

It's about the fundamentals

September 22, 2015

In football, coaches will often refer to “getting back to blocking and tackling.” Usually this is in reference to how […]

Scroll to Top