Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Doing the reps…

By Wes Trochlil | July 22, 2026

Doing the reps… I’m helping a client with the implementation of a new AMS. During a recent call, their internal project manager said “I’m still not as familiar with the system as I’d like to be. I need to get in there more often and play around.” I responded: “That’s exactly right. I suggest you […]

Add one, remove one

By Wes Trochlil | July 15, 2026

Add one, remove one In the world of home-organizing, there’s the “one in, one out” rule. Simply put, for every new item that enters your home, one similar item must leave, helping to maintain a constant level of possessions and prevent clutter accumulation. This would be a great rule for database managers when considering adding new fields […]

Spring cleaning, all year long

By Wes Trochlil | July 8, 2026

Spring cleaning, all year long I talk frequently about “weeding the garden,” the idea that proactively managing your data, consistently, over time, is a better practice than trying to clean up the data in one big effort once every couple of years. But beyond the data itself, weeding the garden should also include making sure all […]

Don’t fall into the arrival fallacy trap

By Wes Trochlil | July 1, 2026

Don’t fall into the arrival fallacy trap The arrival fallacy is the false belief that reaching a specific milestone or achieving an external goal will automatically bring lasting happiness and fulfillment. I see this a lot when associations are seeking a new AMS. The thinking is “If we just get the right AMS, all of our data management […]

“The first time it lies to me is the last time I’ll use it.”

By Wes Trochlil | June 17, 2026

“The first time it lies to me is the last time I’ll use it.” Over the years, I’ve often chuckled under my breath when a client would tell me: “The system is giving me different answers to the same query. I think it’s making thing up!” In almost every case, what the client perceived to be […]

Older Posts

How does your association compare on conducting elections?

June 11, 2009

Want to see how your association compares to others when it comes to conducting elections? The folks at Votenet are […]

Give me value, I'll give you information

June 9, 2009

I frequently hear associations asking how they can get their members and customers to provide more demographic information to the […]

Are you suffering from "Turtle Syndrome"?

June 2, 2009

I first heard this at a workshop presented by Alan Weiss. The turtle syndrome: Companies aren’t moving forward or backward, […]

Forrester Research Validates My Writing

May 28, 2009

Here is Forrester Research on user how to get more value from your CRM implementation: “The biggest culprit in keeping […]

Social Media as a Time Sucker

May 26, 2009

I have accounts on Twitter, Facebook, and Linkedin, and I write blog posts here at least twice a week. I […]

How to Choose a Database Consultant

May 21, 2009

I recently spoke at a meeting for the Canadian Society of Association Executives on how to use my seven step […]

More Transparency from AMS Vendors

May 20, 2009

I like to give props to AMS vendors when they do something really smart. I’ve written about Avectra’s publicly available […]

My fifth favorite tip…

May 19, 2009

This is the last in a series of tips from my book, Put Your Data to Work: 52 Tips and […]

My fourth favorite tip…

May 18, 2009

This is the fourth in a series of tips from my book, Put Your Data to Work: 52 Tips and […]

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