Blog: Wes’s thoughts, articles, and insights

[ai_chat_window]

My most recent posts

Improvement is never linear

By Wes Trochlil | June 10, 2026

Improvement is never linear One of the many lessons one learns over a lifetime is that improvement, regardless of what you’re trying to improve, is never linear. That is, you’ll always have days where you’re better, and days where you don’t improve, or maybe even fall back. And so it is with data management. Even if you […]

Don’t forget to take a “before” picture!

By Wes Trochlil | June 3, 2026

Don’t forget to take a “before” picture! Whenever I start on a big home clean up or renovation project, I like to take a “before” picture, so that I can see the progress that was made when the project is complete. (Ironically, even though I’m the son of an award-winning amateur photographer, I often forget […]

Are you being penny wise and pound foolish?

By Wes Trochlil | May 27, 2026

Are you being penny wise and pound foolish? Two quick customer service stories to illustrate a point: First story: I’ve used the same email provider for more than 20 years. But for technical reasons, recently I needed to switch providers, so I canceled my service with them a few weeks in advance of my renewal. […]

AMS Products are getting better – and what that means for you

By Wes Trochlil | May 20, 2026

AMS Products are getting better – and what that means for you I’ve been working in and with AMS products for 36 years (27 years of consulting, nine years as an association staffer). And I can say with great confidence that the systems available today are much better than they were 36 years ago! (Shocking, I know.) But […]

Using AI beyond content generation

By Wes Trochlil | May 13, 2026

Using AI beyond content generation Recent surveys by ASAE and others suggest nearly 90% of associations are using AI for some type of content generation (e.g., creating blog posts, newsletter articles, “canned” responses to inquiries, etc.). That is great, but when it comes to data management, there are so many more opportunities for leveraging AI. Here are some ideas […]

Older Posts

"Every abundance creates a new scarcity"

June 25, 2009

This concept is attributed to Chris Anderson, author of The Long Tail. I think there is no disputing this concept. […]

New White Paper Released: How Three Primary Data Systems are Related

June 23, 2009

I’ve posted a new white paper on my website, entitled “The Three Primary Data Management Systems WIthin Associations and How […]

Keeping your long-term members happy

June 18, 2009

Do you know who your “long-term” members are? By long-term, I mean any company or individual who has been a […]

Buzz2009 Social Media for Associations

June 16, 2009

Maddie Grant and Lindy Dreyer at SocialFish have put together a fairly amazing social mediea program entitled Buzz2009 Social Media […]

How does your association compare on conducting elections?

June 11, 2009

Want to see how your association compares to others when it comes to conducting elections? The folks at Votenet are […]

Give me value, I'll give you information

June 9, 2009

I frequently hear associations asking how they can get their members and customers to provide more demographic information to the […]

Are you suffering from "Turtle Syndrome"?

June 2, 2009

I first heard this at a workshop presented by Alan Weiss. The turtle syndrome: Companies aren’t moving forward or backward, […]

Forrester Research Validates My Writing

May 28, 2009

Here is Forrester Research on user how to get more value from your CRM implementation: “The biggest culprit in keeping […]

Social Media as a Time Sucker

May 26, 2009

I have accounts on Twitter, Facebook, and Linkedin, and I write blog posts here at least twice a week. I […]

Scroll to Top