Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Improvement is never linear

By Wes Trochlil | June 10, 2026

Improvement is never linear One of the many lessons one learns over a lifetime is that improvement, regardless of what you’re trying to improve, is never linear. That is, you’ll always have days where you’re better, and days where you don’t improve, or maybe even fall back. And so it is with data management. Even if you […]

Don’t forget to take a “before” picture!

By Wes Trochlil | June 3, 2026

Don’t forget to take a “before” picture! Whenever I start on a big home clean up or renovation project, I like to take a “before” picture, so that I can see the progress that was made when the project is complete. (Ironically, even though I’m the son of an award-winning amateur photographer, I often forget […]

Are you being penny wise and pound foolish?

By Wes Trochlil | May 27, 2026

Are you being penny wise and pound foolish? Two quick customer service stories to illustrate a point: First story: I’ve used the same email provider for more than 20 years. But for technical reasons, recently I needed to switch providers, so I canceled my service with them a few weeks in advance of my renewal. […]

AMS Products are getting better – and what that means for you

By Wes Trochlil | May 20, 2026

AMS Products are getting better – and what that means for you I’ve been working in and with AMS products for 36 years (27 years of consulting, nine years as an association staffer). And I can say with great confidence that the systems available today are much better than they were 36 years ago! (Shocking, I know.) But […]

Using AI beyond content generation

By Wes Trochlil | May 13, 2026

Using AI beyond content generation Recent surveys by ASAE and others suggest nearly 90% of associations are using AI for some type of content generation (e.g., creating blog posts, newsletter articles, “canned” responses to inquiries, etc.). That is great, but when it comes to data management, there are so many more opportunities for leveraging AI. Here are some ideas […]

Older Posts

Come Meet the Author in Toronto

August 6, 2009

ASAE is hosting a series of 25-minute sessions of ASAE authors at the ASAE bookstore during ASAE’s Annual Meeting in […]

Go ahead, DON'T take my advice…

July 30, 2009

Over the past two weeks I’ve been contacted by two associations who were in the market for a new association […]

One last reminder: Thriving with Data Webinar

July 29, 2009

OK, last time I mention this, I promise. Tomorrow, Thursday, July 30, at Noon Eastern I’m presenting a web conference […]

The importance of data integrity reports

July 27, 2009

In my book, Put Your Data to Work: 52 Tips and Techniques for Effectively Managing Your Database, tip #25 is […]

Don't Miss my Web Conference on Thriving with Data

July 23, 2009

Just a reminder that next Thursday, July 30, at Noon Eastern I’m presenting a web conference with Boston Conferencing on […]

Take my One Question Survey

July 16, 2009

For the third year in a row, I’m conducting a one-question survey about associations and their database challenges. This will […]

Range vs. Average

July 9, 2009

This is a pet peeve of mine, but too often I’ll hear someone say something like: “The average age of […]

Thriving with Data

July 8, 2009

I’m presenting a webinar with Boston Conferencing on Thursday, July 30 at Noon Eastern. The title is :Thriving with Data: […]

Marketing is…

June 30, 2009

“Marketing is anything that helps or hinders sales or use of products and services.” These words are from Terri Langhans, […]

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