Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Improvement is never linear

By Wes Trochlil | June 10, 2026

Improvement is never linear One of the many lessons one learns over a lifetime is that improvement, regardless of what you’re trying to improve, is never linear. That is, you’ll always have days where you’re better, and days where you don’t improve, or maybe even fall back. And so it is with data management. Even if you […]

Don’t forget to take a “before” picture!

By Wes Trochlil | June 3, 2026

Don’t forget to take a “before” picture! Whenever I start on a big home clean up or renovation project, I like to take a “before” picture, so that I can see the progress that was made when the project is complete. (Ironically, even though I’m the son of an award-winning amateur photographer, I often forget […]

Are you being penny wise and pound foolish?

By Wes Trochlil | May 27, 2026

Are you being penny wise and pound foolish? Two quick customer service stories to illustrate a point: First story: I’ve used the same email provider for more than 20 years. But for technical reasons, recently I needed to switch providers, so I canceled my service with them a few weeks in advance of my renewal. […]

AMS Products are getting better – and what that means for you

By Wes Trochlil | May 20, 2026

AMS Products are getting better – and what that means for you I’ve been working in and with AMS products for 36 years (27 years of consulting, nine years as an association staffer). And I can say with great confidence that the systems available today are much better than they were 36 years ago! (Shocking, I know.) But […]

Using AI beyond content generation

By Wes Trochlil | May 13, 2026

Using AI beyond content generation Recent surveys by ASAE and others suggest nearly 90% of associations are using AI for some type of content generation (e.g., creating blog posts, newsletter articles, “canned” responses to inquiries, etc.). That is great, but when it comes to data management, there are so many more opportunities for leveraging AI. Here are some ideas […]

Older Posts

New Article Published: Eliminating Business Inefficiencies

November 19, 2009

My latest article, entitled “Eliminating Business Inefficiencies,” has just been published in the November issue of ASAE’s Associations Now magazine. […]

Hear the Man!

November 17, 2009

You’ve got THREE opportunities in December to hear me speak. On Tuesday, December 8, I’ll be speaking on NTEN’s Ask […]

Ask the Expert – My Online Event with NTEN

November 3, 2009

I’ll be speaking for NTEN on Tuesday, December 8, from 2pm to 3pm eastern (11am Pacific), on NTEN’s Ask the […]

Some Job Openings in the Association Market

October 29, 2009

Given the current economic climate, I thought I’d take this opportunity to list three positions that are open at past […]

Hard Work is Overrated

October 27, 2009

This post on the Fast Company blog got me to thinking about managing databases (surprise, surprise!). The blog post discusses […]

Aptify Users Conference 2009

October 22, 2009

I had the opportunity to attend part of Aptify’s Users Conference this year, held last week in Washington, DC. I […]

Finally: An "Ombudsman" at an AMS Vendor

October 20, 2009

I wrote about the concept of a “client ombudsman” a couple of years ago (you can read it in its […]

New Listing of Vendors Just Published

October 15, 2009

I’ve recently added to my website a page that lists the 40+ AMS vendors that I track. The page includes […]

Magazine Subscriptions and the Accumulation of Data

October 13, 2009

I read a lot of different magazines. Business magazines, political magazines, so-called “lifestyle” magazines (e.g., Car and Driver). Each was […]

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